When Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken, Juicy Chicken experiences ________
... [Show More] conflict.
Vertical
An intensive distribution strategy would be best implemented for which of the following products.
soft drinks
Indirect distribution is an example of:
producer to wholesaler to retailer to end-consumer
What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?
Direct
A "supply chain" is thought of as limited because it:
implies that planning commences with raw materials and factory capacity
A direct marketing channel would be utilized by which of these companies?
Convenience, an online store that offers its products via its online click-to-order catalogs.
Priceless Creations provides its products exclusively to Crafty's, a chain of pottery painting stores across the country. The chain then makes its pottery and painting supplies available to end-consumers. This is an example of ________.
an indirect marketing channel
When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) ________ system.
multichannel distribution
Considering an economic system, converting products made by producers into varieties sought by consumers is the role of ________.
marketing intermediaries
When service producers bypass intermediaries and market directly to final buyers, or when new channel intermediaries replace traditional ones, ________ occurs.
disintermediation
When an organization changes its distribution channels, it is true that:
Internet growth threatens disintermediation for many "brick-and-mortar" companies.
________ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.
horizontal
Adding new channels in a multichannel distribution system provides the following advantage:
it expands market and sales coverage
An exclusive distribution strategy:
promotes a brand's image
Instead of offering its products through "brick-and-mortar" companies, a book distributor decides to market directly to customers through the U.S. mail. This is an example of:
disintermediation [Show Less]