What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning?
Marketing information
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Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an example of _________.
Cause Marketing
A detailed marketing plan does not include:
Marketing Mix
Ginger Jones was reading an interesting newspaper article that discussed the diverse culture of a foreign land. However, by the time she finished reading the article, she discovered that the content was actually an advertisement for a travel company. This is an example of ______.
Native Advertising
Which is the key strategic decision in formulating a marketing plan?
All of the above
What is the process called when the wholesalers and manufacturers segment their markets much the same way as retailers?
B2B Segmentation
The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is:
Micromarketing
Which of the following options is not used in SWOTT analysis to set a direction in the brand of a highly competitive marketplace?
treats
Which of the following is not an economic factor:
Customer's Data
Harvest Brew is demonstrating _________ when it claims that its coffee products are "the finest in the world!"
Puffery
"Blackfish" is a documentary about Tilikum, a killer whale housed at SeaWorld Orlando who was used in its Shamu shows. In what year was this documentary released?
2013
The statement, "do no harm," is an integral part of __________.
The marketer's code of ethics
Which of the options below enable marketers to understand when they have achieved the goals of success throughout the plan, and allow them to quickly recognize areas that may be off-track in order to resolve them?
Key performance indicators
ABS Electronics always demonstrates a desire to serve the needs of employees, customers, business partners, investors, communities, and the environment. This is an example of ________.
Conscious capitalism
The process of gathering information about events and their relationships within an organization's internal and external environments is:
all of the above
While Organic Oil Company was promoting its new "green" manufacturing plant, it was also packing used oil in drums and dumping these containers in the ocean. This is an example of _______.
Greenwashing
When Tasty Restaurant installed flush-free toilets in the bathrooms, the dining establishment demonstrated ____________.
sustainability?
The Marketing Concept Era is designated between:
1960s-1970s
In the late 1990s, which of the following in third place in the minds and wallets of worldwide consumers?
Mastercard
Examples of neuromarketing research are:
all of the above
What is market segmentation?
Dividing the entire market into groups of consumers
Which of the following does not cover marketing data:
customer
Demographics, trends, buying habits, competition, and industry environments are the part of:
Market Research
What are the four positioning statements
Target market, category, brand promise, the reason to believe
Psychographic segmentation narrows segments of the market by:
act and thinking of customer
Which is the proper sequence of the marketing research process:
Identify the Problem - Develop the Research Plan - Conduct Research - Analyze Data and Report Findings - Take Action
Geographic segmentation narrows the market by:
location
The Likert scale comes under:
quantitative research
Perceptual map is a tool for visualizing:
both of them?
By the offended look on the foreign company representative's face, it was obvious that Alex had ignored the __________ of that country.
cultural exclusives`
Some of the reasons that make people decide what to buy are:
personal, situational, psychological, and social interactions
The purchases that involve the reordering of goods or services already under contract is:
straight buy
The United States decides to restrict annual imports of paper products. This is called _____.
a quota
Foreign visitors must conform to _______ so that they are acceptable to their hosts.
cultural imperatives
Since Albert wants to market a different product mix at some locations, he should employ a ______ strategy.
multidomestic marketing
Dynamic Fasteners, an American company, wants to ensure that it can effectively market its fastener product in Malaysia. Therefore, Dynamic Fasteners should complete a _
cross-cultural analysis
What are the factors that influence human behavior?
all of the above
______ are universal beliefs that affect the actions and behaviors of a particular culture.
cultural values
When attending a business meeting in China, everyone bows as they meet one another. This is an example of the _______ of that country.
customs
It is beneficial to utilize _______ in order to gain marketing opportunities across product categories.
global markets
The factors that include demographics, culture, and subcultures are known as:
sociocultural factors
A process by which consumers choose to remember or reject and forget the information proffered is known as:
selectice retention
Who is affected by the individual consumer tolerance of risk?
purchase decision
Whenever Sam Jones travels overseas, there are _______that he chooses to follow.
cultural electives [Show Less]