Which is NOT a key strategic decision in formulating a marketing plan?
1. Choosing the target market
2. Identifying distinctive competencies
3.
... [Show More] Creation of the logo and tagline
4. Identification of the situation
Creation of the logo and tagline
Which of the following key perspectives is not considered while performing the situation analysis?
1. Customers
2. Suppliers
3. Competitors
4. Company
Suppliers
Which is helpful for the marketers to evaluate between risk and reward?
1. Ansoff matrix
2. Boston Consulting Group growth-share matrix
3. Quantitative strategic planning matrix
4. SWOTT analysis
Ansoff matrix
Which of the options below enables marketers to understand when they have achieved the goals of success throughout the plan, and allows them to quickly recognize areas that may be off-track in order to resolve them?
1. Marketing research
2. Market planning
3. Key performance indicators
4. Implementation plan
Key performance indicators
What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning?
1. Ansoff matrix
2. Marketing information system
3. SMART goals
4. Control
Marketing information system
In the late 1990s, which of the following was third place in the minds and wallets of worldwide consumers?
1. American Express
2. Visa
3. MasterCard
4. Discover
Mastercard
Which of the following options is not used in SWOTT analysis to set a direction in the brand of a highly competitive marketplace?
1. Threats
2. Weaknesses
3. Segmentation
4. Opportunities
Segmentation
The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is:
1. Micromarketing
2. Narrow marketing
3. Direct marketing
4. Macromarketing
Micromarketing
When a few sellers control most of the sales, it is:
1. Monopoly
2. Monopolistic
3. Pure competition
4. Oligopoly
Oligopoly
What is the process called when the wholesalers and manufacturers segment their markets much the same way as retailers?
1. Market segmentation
2. B2B segmentation
3. Global segmentation
4. Psychographic segmentation
B2B segmentation
Which of the following is not an economic factor:
1. Gross domestic product (GDP)
2. Customer's data
3. Unemployment rates
4. Inflation
Customer's data
Who is required to have multiple decision-makers in order to appeal to multiple stakeholders for a single purchase?
1. B2B marketers
2. IBM computers
3. B2C marketers
4. Nonprofit organizations
B2B marketers
Marketing includes which of the following activities?
1. Pricing a product
2. Setting the corporate vision
3. Auditing financial reports
4. Overseeing customer service
Pricing a product
Which of the following refers to specific, measurable, achievable, relevant, and timely, and pertains to the formulation of organizational objectives that are clear and measurable?
1. SWOTT analysis
2. SMART goals
3. Situation analysis
4. Tactics
SMART goals
The Marketing Concept Era is designated between:
1. 1970s-1980s
2. 1960s-1980s
3. 1940s-1990s
4. 1960s-1970s
1960s-1970s
The process of gathering information about events and their relationships within an organization's internal and external environment is:
1. Technological scanning
2. Environmental scanning
3. Regulatory factors
4. Consumer scanning
Environmental scanning
A detailed marketing plan does not include:
1. Marketing strategy
2. Marketing mix
3. Situation analysis
4. Executive summary
Marketing mix
Social factors include:
1. Consumer data
2. Demographics, culture, and norms
3. Culture and norms
4. Demographics
Demographics, culture, and norms
Government regulations, suppliers, competitors, the economy, business trends, finances, and the weather are:
1. Opportunities and threats
2. External factors
3. Internal factors
4. Parts of 4Ps
Opportunities and threats [Show Less]