Collaborative projects, content communities, and online games are all examples of what category of media?
Social media
According to Alexis Ohanian
... [Show More] (co-founder of Reddit), what is it that mess people participate in social media?
???? (it's not altruism)
Which of the following is a good goal of marketers on social media platforms?
All options are good social media marketing goals
As per the reading included in the course, the scandal about Facebook and Cambridge Analytica, Facebook exposed data on up to 87 million Facebook users to a researcher who worked at Cambridge Analytica, which worked for the Trump campaign.
True
Which of the following is a criterion of User Generated Content (UGC)?
Shows collaborative creative effort
Public relations professionals who use coal media (e.g. a Twitter hashtag) to promote a company's brand should be cautious because ________________________________.
All of these answers are correct
In the modern workplace, instances of bullying and sexual harassment are harder to manage because they can occur in the digital realm as well as face-to-face encounters. An employer can request that an accused employee provide access to his or her Facebook page for the purpose of verifying whether the allegations are true.
True
When looking at Morgan's social media page, her last post that she ever wrote state, "I'll just disappear someday and never come back"
True
Lisa Lang asks Christy what she thinks would have happened if her daughter, Morgan, didn't have social media? Christy believes,
Morgan would not have taken her own life
Which of the following is NOT true about social media marketing?
Most managers are well educated and experienced in successful social media marketing strategies
_________________________ is a social interaction, using highly accessible and scalable publishing techniques and web-based technologies to transform ad broadcast media monologues into social media dialogues.
Social media
In Social cause Marketing, the research technique through which the company verifies potential consumers' perception of fitness of a social cause with the brand prior to making financial commitment, is called ______________________________.
Conjoint analysis
According the the article, "Millennials have turned the tradition marketing strategy on its head, requiring an entirely new approach", millennials do not want to be part of the conversation. They want to share their opinions, but discretely and are very particular about their privacy online.
False
Which of the following is true about social media?
Nothing is private, despite the settings you choose
An effective social media strategy should include research to gather information about:
All of these answers are correct
In the Qantas Airlines case, the company created the hashtag #QantasLuxury to encourage passengers to share their positive satires about traveling on Qantag. Twitter uses responded by:
High hacking the hashtag and sharing their worst experiences with Qantas
Which of the following is true about marketing to millennials?
All of the above
Which of the following are the two dimensions of "social presence"?
Intimacy and immediacy [Show Less]