Collaborative projects, content communities, and online games are all examples of what category of media? - Answer- Social media
According to Alexis
... [Show More] Ohanian (co-founder of Reddit), what is it that mess people participate in social media? - Answer- ???? (it's not altruism)
Which of the following is a good goal of marketers on social media platforms? - Answer- All options are good social media marketing goals
As per the reading included in the course, the scandal about Facebook and Cambridge Analytica, Facebook exposed data on up to 87 million Facebook users to a researcher who worked at Cambridge Analytica, which worked for the Trump campaign. - Answer- True
Which of the following is a criterion of User Generated Content (UGC)? - Answer- Shows collaborative creative effort
Public relations professionals who use coal media (e.g. a Twitter hashtag) to promote a company's brand should be cautious because ________________________________. - Answer- All of these answers are correct
In the modern workplace, instances of bullying and sexual harassment are harder to manage because they can occur in the digital realm as well as face-to-face encounters. An employer can request that an accused employee provide access to his or her Facebook page for the purpose of verifying whether the allegations are true. - Answer- True
When looking at Morgan's social media page, her last post that she ever wrote state, "I'll just disappear someday and never come back" - Answer- True
Lisa Lang asks Christy what she thinks would have happened if her daughter, Morgan, didn't have social media? Christy believes, - Answer- Morgan would not have taken her own life
Which of the following is NOT true about social media marketing? - Answer- Most managers are well educated and experienced in successful social media marketing strategies
_________________________ is a social interaction, using highly accessible and scalable publishing techniques and web-based technologies to transform ad broadcast media monologues into social media dialogues. - Answer- Social media
In Social cause Marketing, the research technique through which the company verifies potential consumers' perception of fitness of a social cause with the brand prior to making financial commitment, is called ______________________________. - Answer- Conjoint analysis
According the the article, "Millennials have turned the tradition marketing strategy on its head, requiring an entirely new approach", millennials do not want to be part of the conversation. They want to share their opinions, but discretely and are very particular about their privacy online. - Answer- False
Which of the following is true about social media? - Answer- Nothing is private, despite the settings you choose
An effective social media strategy should include research to gather information about: - Answer- All of these answers are correct
In the Qantas Airlines case, the company created the hashtag #QantasLuxury to encourage passengers to share their positive satires about traveling on Qantag. Twitter uses responded by: - Answer- High hacking the hashtag and sharing their worst experiences with Qantas
Which of the following is true about marketing to millennials? - Answer- All of the above
Which of the following are the two dimensions of "social presence"? - Answer- Intimacy and immediacy
"Self-disclosure" is best defined as: - Answer- an intimate or revealing act
In his Ted Talk, Jon Ronson discusses public shaming on social media sites such as Twitter. Individuals and organizations need to be careful about what they post because a comment can quickly be taken out of context or be interpreted negatively even if it wasn't intended to be negative or offensive (ex. He uses the Justine Sacco tweet example). He argues that, while some people who tweet at a person or organization in these situations are genuinely offended or outraged, the majority of people who participate in online shaming do so simply because they find it entertaining or are just too quick to jump on the bandwagon and share or talk about something that they are not fully informed about. Ronson argues that this type of communication is: - Answer- the opposite of democracy
The most extreme cases of digital addiction tends to be with: - Answer- Men
The Persona Media Strategy lecture discussed three realms of social media leadership. The first is Branding, the second is Engaging, and the third is: - Answer- Learning
Since the spread of social media, most news organizations have abandoned their attempts to be the first to break a news story, focusing instead on being the best at selecting, filtering, and verifying it. - Answer- True
Another story focused on John. John believes that he turned to video games after: - Answer- He was assaulted as a young child
What is the purpose of a hashtag used on social media? - Answer- All of the above
Based on the video "The Impact of Twitter on Journalism", what does Twitter provide for journalists? - Answer- All of the above
Affinity marketing programs are designed to: ____________________- - Answer- all of these answers are correct
Which of the following needs to be addressed by an organization's social media policy? - Answer- all of these answers are correct
When searching the name, "Angelina Jolie" in a web search engine you may find a collection of links relating to her movie awards, movie ratings for movies she has been in, interviews discussing the international adoption process she went through, and her recent political accomplishments. All of these website links contribute to Angelina Jolie's ____ - Answer- social relevancy
___________ makes it unlawful to listen or observe the contents of a private communication without the permission of at least one party. - Answer- The Electronic Communications Privacy Act
Ringmasters are consider "high speed" because ___________________________ - Answer- they work with short time frames, sometimes with daily cycles
Sponsoring a Rolling Stones concert tour is a ________ fit _________ cause for Budweiser beer. - Answer- high; commercial
According to the Ted Talk: Your online life, permanent as a tattoo by Juan Enrique, which of the following are mentioned as ways of helping to protect our personal privacy? - Answer- learning lessons from the ancient greeks
A cognitive specialist for social media argues that every social media "like", "share", and "comment" triggers what type of response in one's mind? - Answer- A reward
In the video "Pat Spenner Explains the New Media Ringmasters" Pat mentions several reasons why people need new media ringmasters. Which of the following is NOT the answer: - Answer- To collaborate with the enterprise to make the budget
According to the article by Sarah Landrum, which of the following is not a term relating to emotional intelligence of the millennials? - Answer- none of the above
Macy's Belief Campaign promises that if a child with life threatening medical conditions writes a letter to Santa, Macy's will donate to help make wishes come true. This initiative aims to spread holiday cheer to children with life threatening medical conditions. This campaign is an example of _____ - Answer- social cause related marketing
User generated content (UGC) is: - Answer- public content generated and used by consumers
Which of the following types of media is the highest in self-presentation and social presence? - Answer- Blog
It has become common practice for employers to Google search job applicants prior to hiring them, and check out their social media profiles of prospective employees. - Answer- True
What term best describes website that allow user to upload content, send messages, and create profiles? - Answer- social networking sites
Employers in the public sector face limitations on the potential restraints that can be imposed on employees' social media use based on the _______________________ - Answer- Constitution
Qantas Airlines conducted a contest over Twitter in order to create more positive attention with its public and customers. Within two hours of beginning the contest customer feedback was overwhelmingly negative. Qantas Air did a poor job monitoring the Twitter feed which responded to negative customer complaints with "Wow! Some very creative tweets out there. Keep them coming." - Answer- true
Morgan's mom, Christy, discussed how she didn't notice any of the signs that her daughter had when it came to being depressed. What was NOT one of the indicators that Christy named? - Answer- ???? (wrong: the mother had mental health training and didn't notice sings)
Being Facebook friends with your coworkers often changes the amount and types of communication that you engage in, thus changing the development and maintenance of workplace relationships - Answer- true
Savvy management of one's social media involves _________ - Answer- being consistent in how you promote you "brand" or image
At what point does Waldorf School in Silicon Valley implement technology? - Answer- high school
In the video "How Social Media Makes us Unsocial" historian Allison Graham claims which of the following statistics to be true - Answer- All statements are true
Which of the following is not a component of social technologies? - Answer- ???? (wrong: social relevance)
"Curation" is a term that can be used to describe which of the following actives below? - Answer- All the options are correct [Show Less]