Psychographic Correct ans - This market segmenting involves studies of consumers based on their attitudes, lifestyles, and values.
Demographic Correct
... [Show More] ans - This market segment refers to statistical data or information concerning a person's age gender income level occupation, etc
Behavioral Correct ans - This type of market segmentation is based on segmenting a market based on segmenting a market based on rate of use, shopping patterns or product benefits
Geographic Correct ans - This market segmentation refers to segmenting as market based on where people live.
Marketing Correct ans - A process of identifying human wants and needs, and developing a plan to meet those wants and needs. Refers to everything involved with convincing an attendee to come to the event. Also refers to providing information to support the exhibit sales function.
Approach Correct ans - The first-face-to-face contact a sale person has with the customer
Psychological Pricing Correct ans - Pricing techniques that create an illusion for customers
Market Share Correct ans - A firm's percentage of total sales generated by all competitors in a given market
Sole Proprietorship Correct ans - A business owned by one person
Suggestive Selling Correct ans - Selling additional goods or services to the customer after the customer has made a commitment to buy
Ethics Correct ans - Based on knowing the difference between right and wrong
Decrease Correct ans - According to the law of supply and demand, as the price increases the quantity demanded will.
Boomerang Correct ans - Bring the objection back to the customer.
Superior Point Correct ans - Admit disadvantages in certain products but then present superior points to offset or compensate for them.
Third Party Demonstration Correct ans - Use a previous customer or neutral person to give a testimonial about the product show to operate a product
Substitution Correct ans - Recommending a different product that would satisfy the customer's needs
Trade Surplus Correct ans - When a country exports more than it imports.
Introduction Correct ans - 1st step of the product life cycle. company focuses it's efforts on promotion and production
Decline Correct ans - 4th step of the product life cycle: Sales level off and competition increase
Maturity Correct ans - 3rd step of the product life cycle: Sales begin to fall and company looks to modernize or alter the product
Growth Correct ans - 2nd step of the product life cycle: Product is enjoying success shown by increased sales and profits
Price Correct ans - The value of money placed on a good or service
Headline Correct ans - Attract readers, arouse interest, and get people to look at the illustration and copy.
Copy Correct ans - Represents the selling message in the ad.
Illustration Correct ans - Help expand on the copy by showing how the product works or how it is used
Signature Correct ans - Aka logo, the identification symbol for a business
Slogan Correct ans - A catch phrase or small group of words that are combined in a special way it identify a product or company
Wholesaler Correct ans - Buys, stores, and resells large quantities of goods
Closing the sale Correct ans - Obtaining positive agreement from the customer to buy.
The Marketing Mix Correct ans - Product, Place, Price, Promotion
Secondary Research Correct ans - Government records, internet sources, Business publications, Focus groups
Primary Research Correct ans - Interview, survey, observation, Focus Group
Sample Correct ans - A part of target population that is assumed to represent the entire population
Price Fixing Correct ans - An illegal activity occurs when competitors agree on setting prices
Approaching the Customer Correct ans - Step 1 of the selling process Determine Needs Correct ans - Step 2 of the selling process Presenting the Product Correct ans - step 3 of the selling process Overcoming Objections Correct ans - Step 4 of the selling process Suggestion Selling Correct ans - Step 6 of the selling process
close the sale Correct ans - step 5 of the selling process Relationship Building Correct ans - Step 7 of the selling process
Marketing Research Correct ans - Used to obtain information about the prefe [Show Less]