near field communication - ANSWER-a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when
... [Show More] they are within four cm of each other
QR code - ANSWER-quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone.
9 principles of mobile - ANSWER-personal, always carried, always on, build in payment, available point of creative inspiration, accurate audience measure, social context, augmented reality, digital interface
defining mobile channels - ANSWER-SMS/MMS, USSD (menu of options when customer calls you), beacon (low energy bluetooth device), AR/VR
mobile benefits - ANSWER-hyper local and interactive marketing, which can greatly increase engagement. People spend more time online than with any other media, much on mobile. measure & optimize along the way.
call to action - ANSWER-a phrase written to motivate the reader to take action such as sign up for our newsletter or book car hire today
email service provider - ANSWER-a service that helps you design and send emails
hard bounce - ANSWER-the failed delivery of email communication due to an undeviating reason like a non existent address
Internet protocol - ANSWER-an exclusive number that is used to represent every single computer in a network
internet service provider - ANSWER-The company providing you access to the Internet, for example, MWEB, AOL and Yahoo!
open rate - ANSWER-The percentage of emails determined as opened out of the total number of emails sent
opt-in - ANSWER-Giving permission for emails to be sent to you
Opt-out - ANSWER-Also known as unsubscribe. The act of removing oneself from a list or lists so that specified information is no longer received via email
self bounce - ANSWER-The failed delivery of an email due to a deviating reason like an overloaded email inbox or a server failure.
unique forwarders - ANSWER-This refers to the number of individuals who forwarded a specific email on.
white list - ANSWER-A list of accepted email addresses that an ISP, a subscriber or other email service provider allows to deliver messages regardless of spam filter settings
direct marketing options - ANSWER-promotional emails, newsletters, transactional emails, SMS marketing
goals of promotional emails - ANSWER-user makes a purchase, user downloads content, user requests further info
rules for unsolicited emails and SMS - ANSWER-you cannot send communications without someone's permission and if they want to unsubscribe, you have to meet their request or face penalties in many jurisdictions
parts of an email - ANSWER-sender information, subject line, preheader, header, personalized greeting, footer, unsubscribe link
writing for direct marketing - ANSWER-1. limit in message links to just the CTA if possible
2. subject line is all important
useful email KPIs - ANSWER-open rate, CTR< number of emails forwarded, ROI, number of social shares, database growth, conversion rate, delivery or bounce rate
video cards - ANSWER-calls to action that pop up during a video and entice certain actions from viewers
video search engine optimization - ANSWER-optimizing video for search engines, similar to the way in which one would optimize a website to rank higher on the SERPs
video syndication - ANSWER-the process of distributing and getting search coverage for videos
video content - ANSWER-videos made to entertain, inform, share updates, or otherwise enlighten or delight the viewer
video ads - ANSWER-simply adverts that are filmed and formatted for online use
how to go viral - ANSWER-address a currently trending topic, make it enticing, make it remarkable, make it unique, make it shareable, make it short
video production steps - ANSWER-1. identifying audience
2. plan and concept
3. produce the video
4. optimizing for easy web discovery
video optimization - ANSWER-video title, informative/long descriptions, tags with keywords, encouraging comments/subscriptions/ratings/embedding/sharing, thumbnail optimization, video cards/end screens, upload videos regularly
lead - ANSWER-a person who has shown interest in a brand, product, or service and could be converted into a customer
strategic uses of social media - ANSWER-community management, support and customer service, reputation management, SEO, communication and outreach, advertising and awareness, sales and lead generation, insights and research
social media strategy - ANSWER-1. get buy in
2. listen and understand the landscape
3. analyze
4. set objectives (SMART)
5. create an action plan
6. implement
7. track, analyze, optimize
recovering from an online brand attack - ANSWER-1. be prepared
2. act immediately
3. if what they say is false, ask to remove
4. if what they say is true, apologize, be honest and sincere
5. keep the negative pages out of the search engines
cookie - ANSWER-small text files that are used to transfer information between browsers and web servers - they help web servers to provide right content when it is requested
conversion - ANSWER-completing an action that the website wants the user. usually a conversion results in revenue for the brand in some way conversions include signing up to a newsletter or purchasing a product.
conversion rate - ANSWER-number of conversions/number of visitors
funnel - ANSWER-web analytics or conversion optimization, an established set of steps a user should take in reaching a goal, such as making a purchase
heat map - ANSWER-a data visualization tool that shows levels of activity on a web page in different colors [Show Less]