What are the three most popular forms of video content? - ANSWER-- Comedy
- Music
- News
Annotation - ANSWER-A comment or instruction added as text
... [Show More] on a Youtube video (phased out in 2017)
Three things captions do - ANSWER-- labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions - ANSWER-open and closed
Embedding - ANSWER-Taking video from an online video provider and posting it elsewhere on the web
Google AdWords - ANSWER-Google's search advertising program, which allows advertisers to display their adverts on relevant search results and across Google's content network.
Metadata - ANSWER-Information that can be entered about a webpage and the elements on it to provide context and relevance information to search engines
Video cards - ANSWER-Calls to action that pop up during a video and entice certain actions from viewers
Video search engine optimization (VSEO) - ANSWER-Optimizing videos for search engines
Video syndication - ANSWER-Process of distributing and getting search coverage for videos
True/False: Online videos are expensive and difficult to produce - ANSWER-False: can be filmed at lower cost and quality than TV video
Video marketing covers these two approaches: - ANSWER-- video content
- video ads
Video content - ANSWER-Videos made to entertain, inform, share updates, or otherwise enlighten/delight the viewer
Video ads - ANSWER-Ads that are filmed and formatted for online use
Components of good video content - ANSWER-- addresses a current/trending topic
- enticing
- remarkable
- unique
- shareable
- short
Steps of video production - ANSWER-- identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
True/False: The title of a video is very important - ANSWER-True - it's one of the first things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title - ANSWER-first three
True/False: Video descriptions should be brief and to the point - ANSWER-False - descriptions for videos should be long and informative, contains key words
True/False: You can use tags to input several keywords - ANSWER-True
True/False: It's important to engage users and respond to relevant comments - ANSWER-True
Three ways to promote your video content: - ANSWER-- owned media
- earned media
- paid media
YouTube analytics - ANSWER-provides data on YouTube brand channel organic and paid video performance
Four ways users find content and ivdeo online - ANSWER-- goes directly to search engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
What are two examples of earned video promotion? - ANSWER-- Search optimization
- Social sharing
Types of paid video ads - ANSWER-- overlay ads
- in-search ads
- discovery ads
- sponsored cards
- bumper ads (non skippable ads)
- video ads, appear before/during YT videos)
Differences between Facebook and YouTube video - ANSWER-- people aren't necessarily going to Facebook for video
- Facebook video disappears quickly from feed
- different lengths of time to be considered a view
How long is considered a view on Youtube vs. Facebook? - ANSWER-Youtube: 30 seconds
Facebook: 3 seconds
How long should a Facebook video be? - ANSWER-Less than 60 seconds
How long do you have to catch a viewer's attention via Facebook video? - ANSWER-4 seconds
_________ is key for Facebook videos - ANSWER-Relevance
True/False: Facebook allows you to create video ads - ANSWER-True
True/False: 62% of consumers are likely to have a negative perception of a brand that published a video they considered poor quality. - ANSWER-True
Things to track related to a video ad - ANSWER-- views
- average view time
- conversion assists
- Clickthrough rate on the CTA
- viewer engagement
- dropoff points
App - ANSWER-Software developed specifically for smartphones and other mobile devices
Two types of apps - ANSWER-Web apps and native apps
Augmented Reality - ANSWER-A form of virtual reality in which computer graphics are superimposed onto the physical space around the user by way of a mobile device
Bluetooth - ANSWER-A short-distance wireless transfer protocol for connecting devices [Show Less]