Question 1 Increased use of technology adds challenges to the health care workplace, including
Question 2 The marketing strategy and plan for any health... [Show More] care organization is derived from:
Question 3 Data from health information systems can be used for a variety of purposes, including:
Question 4 Strategic health care marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering ________ in selected markets.
Question 5 Which are potential benefits in having clinical data automated and able to be exchanged with other care settings?
Question 6 Health information systems that are commonly used to manage functions include all of the following EXCEPT:
Question 7 Which of the following is true?
Question 8 Jill, a manager in health care, is leveraging marketing strategies and tactics that will alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. Jill is implementing:
Question 9 Which of the following is Protected Health Information?
Question 10 E-health is comprised of the following:
Question 11 Concerns about health information systems in general and EHRs in particular include which of the following?
Question 12 What trend in technology had the most influence on new and creative ways to enhance patient care in 2009 and the years immediately subsequent?
Question 13 Managers in the evolving health care industry need to
Question 14 PHI, NOPP, and HIPAA all are acronyms whose root words have implications around what?
Question 15 By definition, which of the following is true about Electronic Medical Records (EMR)?
Question 16 What are the three primary reasons that EMR adoption is not higher in the U.S.?
Question 17 The delivery of health care lends itself to automation because it:
Question 18 A very big celebrity is having plastic surgery at Hideaway Hospital. What should you do as a manager?
Question 19 The higher the stage a hospital is on the EMRAM, the
Question 20 Marketing can be defined as:
Question 21 Current changes in health information systems include:
Question 22 Software applications in health care have traditionally been used to manage:
Question 23 When marketing-savvy medical practices divide the total market into groups that have relatively similar health care needs, they are implementing:
Question 24 In wisely selecting a target market, positive attributes should include:
Question 25 The HITECH part of the American Recovery and Reinvestment Act provided for the following:
Question 26 For health care marketing to be socially responsible:
Question 27 Meaningful use includes concepts relating to which of the following?
Question 28 Marketing in health care has lagged other industries because:
Question 29 Two of the more costly resources that health care has developed software to manage include __________ and _____________.
Question 30 There are many layers of segmentation at the health care manager's disposal. All of the following are among them EXCEPT: [Show Less]