The point with the largest vertical distance between the total revenue and total costs represents the point at which - correct answer production is
... [Show More] optimized and profitability peaks
The most difficult part of marketing mix is: - correct answer pricing
Self-actualization is NOT: - correct answer buying a mercedes
--- represent where the total revenue and total cost are equal. - correct answer Break-even analysis
The ROI equation does not: - correct answer include customer service values
The Robinson-Patman Act: - correct answer prevents unfair price discrimination by ensuring that the seller offer the same price terms to customers at a given level of trade
An income gained from business activities, this term means the gross (before taxes, expenses) - correct answer Revenue
Milton Friedman's famous maxim, paraphrased: The social responsibility of business is to: - correct answer make a profit
---must be established with added value, or what is above and beyond what is expected. - correct answer Positioning
Because of ---, businesses are forced to be competitive: - correct answer both internet and E-commerce
--- conflict can occur when management at restaurants disagree about specific discount rates for high school students - correct answer horizontal
An exclusive distribution strategy - correct answer promotes a brand's image
Indirect distribution is an example of - correct answer producer to wholesaler to retailer to end-consumer
Priceless Creations provides its products exclusively to Craft's, a chain of pottery printing stores across the country. The chain then makes its pottery and painting supplies available to end-consumers. This is an example of - correct answer an indirect marketing channel
An intensive distribution strategy would be best implemented for these products. - correct answer soft drinks
Adding new channels in a multichannel distribution system provides the following advantage - correct answer it expands market and sales coverage.
When service producers bypass intermediaries and market directly to final buyers, or when new channel intermediaries replace tradition ones, --- occurs - correct answer disintermediation
Instead of offering their products through "brick-and-mortar" companies, a book distributor decides to market directly to customers through the US mail. This is an example of - correct answer disintermediation
A direct marketing channel would be utilized by which of these companies? - correct answer convenience, an online store that offers its products via its online click-to-order catalogs
What type of marketing channel would secure insurance use if it offers its products exclusively through door-to-door salespersons. - correct answer Direct
When a company arranges two or more marketing channels to target one or more customer segments, it's called a - correct answer multichannel distribution system
The --- budgeting method evaluates necessary tasks, calculates estimated promotion budget costs, and determines specific promotion outcomes - correct answer objective-and-taks
Effective marketers excel at --- messages and focusing on how a target demographic --- them - correct answer encoding; decodes
Companies apply the --- to determine their advertising budgets based on the industry average. - correct answer competitive-parity method
the initial stage of the selling process that identifies qualifies customers is called the --- stage - correct answer prospecting
the communication mix can best be described as - correct answer the promotion mix
When a salesperson explains why a product is better then the competition, the salesperson is in the --- step of the sales process. - correct answer presentation
When radio is used as an advertising medium, the following statement is usually true. - correct answer Local customers embrace radio advertising
An advertising strategy can be ineffective when - correct answer salespersons are not involved and ad copy is generic.
The --- method of developing an advertising budget considers sales as the source of a promotion rather than the result. - correct answer Percentage-of-sales
Companies often offer --- when customers send their proof of purchase to them. - correct answer rebates
to ---, marketers ask target audience members if they recall the message, how often they viewed it, and what they remember about the message - correct answer gather feedback
Business-to-business companies usually incorporate a --- promotion strategy, while business-to-consumer companies typically employ a --- promotion strategy - correct answer push;pull
The --- step of the selling process focuses on maintaining ongoing customer satisfaction and ensuring repeat business. - correct answer follow-up
When a company includes free shipping for $25 minimum purchases, this deal is an example of - correct answer sales promotion
The analyzing, planning, implementing, and controlling of sales force activities is called the - correct answer sales management
When an advertisement effectively conveys a company's intended brand message through words and illustrations, it is considered to be the --- part of the communication process - correct answer encoding
When a salesperson asks the customer for the order, it is the --- step of the sales process - correct answer closing
during a particular period of time, --- is the percentage of people within a target market that were targeted for a specific ad campaign. - correct answer reach
If Pulp Paper Company designates one sales team for copier paper sales and designates another sales team for stationary sales, the company is using a - correct answer Product/Service organizational structure
In which step of the selling process would a salesperson likely meet a new customer? - correct answer Approach [Show Less]