A message is conveyed by means of an ___, such as a sales person or advertising media - correct answer channel of communication
the process of having a
... [Show More] sender transform an idea into a set of symbols in communication is - correct answer encoding
the info sent by a source reciever in the communication process is called - correct answer a message
profit equation - correct answer total revenue minus total cost
total money recieved from sale of a product is - correct answer total revenue
after a reciever responds to a message, the senders interpretation of it is called - correct answer feedback
form of communication seeks to influence feelings/opinions is referred to as - correct answer public relations
stage of personnel selling process to ensure customer satisfaction - correct answer follow up
personal selling process encompasses ___ distinct selling stages - correct answer 6
any form of nonpersonnel communication of a product, service is referred to as - correct answer advertising
pull strategy - correct answer consumers ask retailers for the product
salesperson who processes routine orders - correct answer order taker
2 types of personnel selling - correct answer order taking
order getting
combination compensation plan - correct answer paid salary plus commission on sales or profits generated
social media site - correct answer social network
click-thru rate - correct answer how many people click on the website
electronic junk mail - correct answer spam
user generated content - correct answer another term of social media
AOTF methods to set promotion budgets except - correct answer # of units sold
pricing strategy to gain market share - correct answer penetration pricing
coupons - correct answer free items to get consumers to buy their products
all-u-can-afford budgeting - correct answer method employed by small companies facing cash control issues
final step in selling process - correct answer follow up
multi-channel marketing - correct answer blending of communication and delivery channels
multi domestic marketing strategy - correct answer offering as many different product variations, brand names, and advertising programs as countries in which it does business
ROI measures _____ - correct answer profit and loss generated by an investment
milton freidman's social responsibility of a business - correct answer make a profit
promotional strategy using direct mail, telemarketing, product catalogs, etc. - correct answer direct marketing
decoding - correct answer reciever assigns meaning to encoded symbols by advertisement
idea orginizations are part of a larger part of society - correct answer social responsibility
green market - correct answer marketing efforts to produce, promote, and reclaim environmentally sensitive products
moral principles and values governing actions and decisions of people - correct answer ethics
code of ethics - correct answer written ethical procedures, principles, and rules of conduct
The duty of a firm to maximize profits for its owners or stockholders is referred to as - correct answer profit responsibility
personal selling example - correct answer consultitative selling
let the buyer beware - correct answer caveat emptor
evoke deep feelings & concepts - correct answer symbols
orginization that governs world trade - correct answer world trade orginization
communication with consumers who are not in the target audience - correct answer wasted coverage
digital marketing - correct answer promoting product through electronic media
SEO (Search Engine Optimization) - correct answer makes websites more visible through search engines without paid placements
bounce rate - correct answer percent of viewers thAT leave website after visiting only one page
sales management - correct answer efforts aimed at improving personal selling
salary plus comission - correct answer used most frequently sharing risk between company and salesperson
"greatest good for the greatest number" - correct answer Utilitarianism
intensive distribution - correct answer placing products in as many outlets as possible
channel conflict arises when channel member bypasses another member - correct answer disintermediation
time utility - correct answer the increase in customer satisfaction gained by making a good or service available at the appropriate time
promotional mix is designed to - correct answer inform, persuade, remind customers
During what step of the selling process does a sales person present the value of the company's product or service and offers solutions to customer problems - correct answer presentation step
when a company includes free shipping for $25 minimum purchases, this deal is an example of what? - correct answer sales promotion
judy evans website - correct answer testimonal
1st step of personal selling - correct answer prospecting
selecting medium vehicle - correct answer cost of 1000 people
bills customer objection - correct answer closing
alice jackson - correct answer landing pitch
alex ignored - correct answer cultural execs
grilled cheese - correct answer vertical
phoenix highway - correct answer social marketing [Show Less]