LVMH Module 1 - 4 Combined - Questions with Verified Answers What is not a key driver for Selective Retailing Maisons? Standard product selection Which
... [Show More] of these Maisons is the oldest? CHAUMET Which Fashion House within the Group was founded in 1846? Loewe How many stores does LVMH manage? 5,600 stores Among the following activities, which one is not part of the Other Activities sector? Automotive How many employees work at LVMH and how many are women? 196,000 employees out of which 71% are women How many Maisons are there within the LVMH Group? More than 75 What business sector at LVMH generated the highest share of revenues in 2022? Fashion & Leather Goods Which Maisons are part of the Perfumes & Cosmetics division? STELLA by Stella McCartney, ACQUA DI PARMA Which is the oldest wine estate and youngest brand in the Wines & Spirits division? Domaine des Lambrays (oldest) & Eminente (youngest) Select the appropriate sentences related to LVMH omnichannel strategy 1) Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies. 2) Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities - from warehouses to stores. Looking at distribution, is Brick and Mortar still an important part of the luxury story? Yes According to Bain & Company, the US is currently the largest market for personal luxury goods Agree Which characteristics may help to measure the luxuriousness of an offer? 1) Price 2) Quality 3) Scarcity 4) Signed by brands 5) Controlled channels 6) Personalized services 7) Delivering experiential rewards How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? By mastering their distribution According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualisation, social media or values. Yes According to Bain & Company, by 2030, online sales will represent... 33% of the luxury sales What are the core values of LVMH? 1) Creativity & Innovation 2) Entrepreneurial spirit 3) Quest for excellence 4) Sense of commitment What challenges can you be faced with when innovating in the luxury sector? 1) Integrating the human sensibility within innovation 2) Finding the right pace of innovation How are eco-conscious customers adapting their consumption? 1) Rethinking the product as a service (rental) and not only a good to own 2) Rediscovering vintage products Module 2: Luxury and Sustainability According to Anne Michaut, select key principles of Luxury. 1) Consumers have a range of consumption motivations. 2) Consumers tend to express their values through the brands they select. 3) Brands can become powerful personal branding tools as they project clear and strong values. 4) Brands can deliver higher perceived value to their customers by expressing their own values. A commonly used definition of Sustainability is based on three pillars: maximising simultaneously the biological system goals, economic system goals, and social system goals. True Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. True Emotional value... ... is about the ability of brands to create affective responses all the way to strong emotions of joy and pride, and to identify and nurture these emotions. According to Serge Carreira, which are the essential values of luxury? 1) Quality beyond aesthetic 2) Legacy beyond desire 3) Emotion beyond ownership 4) Creativity beyond trends 5) All of the above How is Sephora reducing CO2 impacts? 1) by using renewable energy contracts 2) by reducing the packaging 3) by promoting "Good for" sustainable product selection Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment? 1) Protect Biodiversity 2) Fight Climate Change 3) Creative Circularity 4) Traceability and Transparence What is the goal of the Bee Respect platform? A platform that offers more transparency on the supply chain and whole life cycles of Guerlain products Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap based on three pillars. Select the proposal that is NOT a pillar of this program. Foster sustainable viticulture [Show Less]