LVMH Certification Exam - Questions with Verified Answers Select the appropriate sentences related to LVMH omnichannel strategy (select 2) - Omnichannel
... [Show More] is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies. - Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities - from warehouses to stores. Looking at distribution, is Brick and Mortar still an important part of the Luxury story? Yes According to Bain & Company, China will be the largest market for personal luxury goods in 2030. True Which characteristics may help to measure the luxuriousness of an offer? - Price - Quality - Scarcity - Signed by brands - Controlled channels - Personalized services - Delivering experiential rewards How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? - By mastering their distribution According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualization, social media or values. True According to Bain & Company, by 2030, online sales will represent... - 33% of the luxury sales What are the core values of LVMH? - Creativity & Innovation - Entrepreneurial spirit - Quest for excellence - Sense of commitment What can Innovation enable at Louis Vuitton? - Share the Maison's history with the clients - Uphold creativity and Savoir-Faire Was Dior the first international LVMH brand to enter the Chinese market? True A commonly used definition of Sustainability is based on three pillars: maximizing simultaneously the biological system goals, economic system goals, and social system goals. True Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. True Diversity refers to demographic difference or the ways that people differ from each other. True According to Serge Carreira, which are the essential values of Luxury? - Quality beyond aesthetic - Legacy beyond desire - Emotion beyond ownership - Creativity beyond trends All of the above According to Anne Michaut, select key principles of Luxury. - Consumers have a range of consumption motivations. - Consumers tend to express their values through the brands they select. - Brands can become powerful personal branding tools as they project clear and strong values. - Brands can deliver higher perceived value to their customers by expressing their own values. How is Sephora reducing CO2 impacts? - by using renewable energy contracts - by reducing the packaging - by promoting "Good for" sustainable product selection Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment? - Protect Biodiversity - Foster Creative Circularity - Implement Traceability and Transparency - Fight Climate Change Since it was opened in 2014, the Foundation Louis Vuitton has welcomed ... Nearly 11 million visitors Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap based on three pillars. Foster sustainable viticulture What are the talent-centric objectives to foster an inclusive culture at LVMH? - 50% of women in key positions by 2025 - 5% of people with disability as a long-term goal - 30% of Black, Indigenous and People of Color in leadership positions in the US by 2026 According to Victoria Reynolds, responsible sourcing at Tiffany & Co. means ... -Supporting human rights -Supporting fair labor -Supporting environmental conservation The circular economy is a model of production and consumption which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. True Through the Living Soils Living Together program, Moët Hennessy wants to reduce by ... its water consumption worldwide by 2030. 30% How can you help your (future) organization harness diversity in a way that promotes greater inclusion? - Being aware that out-group bias exists and we are all prone to it - Being open to difference and learning helps counteract exclusion - Acting as an ally when you see inequity or exclusion All of the above The goal of the IME (Institut des Métiers d'Excellence) is to... - Transmit savoir-faire At Marc Jacobs, Leather Good products take ... from final prototypes to being ready for clients to purchase and enjoy. 9 months According to Dana Naberezny, to boost innovation, you need to create an environment, process and therefore a culture where people have trust and the resources to ideate. True [Show Less]