online consumers - Answer the subsegment of all internet users who employ this technology to research products and services and make purchases.
Depth
... [Show More] of product line - Answer the store carries a large assortment of each item, such as a shoe store that offers running shoes, dress shoes, and children's shoes.
Breadth of product line- - Answer refers to the variety of different items a store carries, such as appliances and books.
Pioneering (informational)- - Answer tell people what a product is, what it can do, and where it can be found. Key of advertisement is to inform the target market.
Competitive(persuasive): - Answer advertising that promotes a specific brand's features and benefits.
Reminder- - Answer advertising I sused to reinforce previous knowledge of a product. Reminds consumers about a special event (example: vday)
Encoding: - Answer The process of having the sender transform an idea into a set of symbols.
Decoding: - Answer The reverse of encoding. The process of having the receiver take a set of symbols, the message, and transform the symbols back to an idea.
Feedback - Answer The sender's interpretation of the response and indicates whether the message was decoded and understood as intended.
Noise: - Answer Extraneous factors that can work against effective communication by distorting a message or the feedback received.
personal selling - Answer The two- way flow of communication between a buyer and seller, often in a face to face encounter, designed to influence a person's or group's purchase decision.
BOT - Answer electronic shopping agents or robots that comb websites to compare prices and product or service features.
80/20 rule - Answer A marketing rule of thumb that 20 percent of purchasers account for 80 percent of a product's sales.
Full service- - Answer -Specialty stores/department stores, that provide many services to their customers. Free exchanges, easy returns, gift cards, credit cards through the store. Personal stylists. Etc.
Limited-service- - Answer general stores like walmart, target, kmart. Theres help in jewelry sections or in lawn and garden/electronic.
Self- Service= - Answer Customers perform many functions during the purchase process. Warehouse clubs such as Costco, redbox, libraries. Etc.
Context- - Answer A website's aesthetic appeal and functional look and feel refelected in site layout and visual design.
Community- - Answer User-to user communications hosted by the company to create virtual communities.
Connection - Answer The network of linkages between a company's site and other sites. Highlighted words, pictures, graphics.
Social media - Answer online media where users submit comments, photos, and videos often accompanied by a feedback process to identify popular topics. (electronic media radio, tv)
Limited skills are required. Can be posted virtually instaneous moment. There's less privacy, and its anonymous.
Traditional media- - Answer Typically owned privately or by the government. Sepecialized skills, training, and teams are required. Cannot be changed if something is published in a magazine. (print, newspapers, magazines) [Show Less]