Which of the following would be considered
an internal source of idea generation? - Answer a company's employees
The process by which new products are
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to be adopted, the rate at which they will be
adopted, and the process through which the
products will spread into markets is referred to as - Answer diffusion
The new product characteristic that refers to
how well a new product fits into potential
customers' needs, values, product knowledge, and
past behaviors is - Answer compatibility
Which stage of the product life cycle usually
lasts the longest? - Answer maturity
Udi's Gluten Free sells bread, bagels,
cookies, pizza crust, and other products that are
gluten free. The combination of all the products that
Udi's Gluten Free sells is referred to as its - Answer product mix
When Toyota introduced hybrid cars, there
were waiting lists to buy them. Then Honda and a
few other manufacturers entered the market,
shifting the product life cycle for hybrid cars into the
__________ stage of the product life cycle - Answer growth
Some products may stay comfortably in the
maturity phase of the product life cycle until a new
product emerges to replace them. An example of
such a mature product is - Answer refrigerators
When electric cars were introduced into the
market, which one of the following dimensions
likely slowed the rate of diffusion? (2 possible
answers but pick one) - Answer trialability
Inkjet printers were a big improvement over the dot
matrix printers they replaced. Inkjet printers gained rapid
acceptance in the marketplace primarily because of their: - Answer competitive advantage
Products that take longer for consumers to see
the benefits of or that do not have a good
infrastructure in place to support them are called - Answer high learning products
According to your text, three factors are responsible for
the rapid rise in new product development. They are
faster and more economical transportation, the advent of
electronic communication, and - Answer mass production
A group of related products marketed by the
same firm is its - Answer product line
Read the following statements and select the one that is
not an advantage of a product-line extension. - Answer The new product is certain to be accepted by the
market.
A technology that displaces an established technology
and shakes up the industry, or a groundbreaking product
that creates a completely new industry is referred to as - Answer disruptive technology.
NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of race fans were female. This is an example of ___________________ segmentation. - Answer c) demographic
Market segments are - Answer relatively homogenous groups of consumers that result from the segmentation process.
Clif Bar & Company, makers of energy and nutrition bars, expanded their product line to include Clif Z Bars. These bars are specifically designed to provide the right kind of nutrition for growing children. For this product, Clif Bar & Company is segmenting the market based on - Answer age [Show Less]