Traditionally, the most common type of media analysis has examined media: - correct answer Content
Nearly all social scientists recognize that "race"
... [Show More] is a: - correct answer Socially constructed concept whose meaning has changed over time
Up through the 1950s, portrayals of African Americans in films and on TV: - correct answer Were either nonexistent or limited to stereotypical roles such as entertainers or servants
When the civil rights movement influenced the media to treat African Americans more seriously in film: - correct answer Human agency affecting social structure
Which of the following is NOT true about "alternative media"? - correct answer it promotes dominate ideologies
Compared to 25 years ago, media portrayals of women today: - correct answer Feature a wider variety of roles and images
Which of the following is NOT a finding in Messner's study of gender in sports coverage? - correct answer Overall, women are praised by announcers more often than men.
American society as portrayed in the media: - correct answer Is wealthier than it is in the real world
Family-based situation comedies on television are overwhelmingly based in: - correct answer Middle-class families
Compared to middle-class fathers on TV sitcoms, working-class fathers are more likely to be portrayed
as: - correct answer Incompetent
Gay and lesbian characters begin appearing in more serious and realistic media portrayals in the: - correct answer 1980s and 1990s
The following are some statements about media and gender. Which of the following is NOT correct
according to readings? - correct answer Today, women make up the majority of news executives and directors.
The idea that American media and culture are so powerful that they subjugate other cultures is called: - correct answer cultural imperialism
The following are some major tenets of a mass media theory; The media are often successful in telling their audience what to think about. The media decide which issues are important and which are not. What is
this theory? - correct answer Agenda-setting
The media industry: - correct answer Has powerful political lobbies routinely promoting their interests
The growing importance of television in American political campaigns has led to: - correct answer A loss of substance in favor of appearance
The media theory that argued for the direct and immediate influence of media was: - correct answer The hypodermic model
The belief that repeated, long-term exposure to violent programs may desensitize some people to the effects of violence is an example of: - correct answer Cultivation theory
Mass society theory argued that the decline of personal bonds in modern society was accompanied by the rise in: - correct answer The homogenizing impact of mass media
What is NOT associated with the minimal effects model? - correct answer Those with strong political beliefs are the most likely to be affected by media coverage. [Show Less]