Signifier - correct answer the object, word or stimulus
itself.
"RAIN" (four letters)
Signified - correct answer what that object, word or
stimulus
... [Show More] represents.
"water falling from the sky"
Icon - correct answer A mode in which the signifier is perceived
as resembling or imitating the signified
Signify by: resemblance
Process: can see
Examples: a portrait, picture
Symbol - correct answer A mode in which the signifier does not
resemble the signified but which is
fundamentally arbitrary or purely
conventional - so that the relationship
must be learnt.
Signify by: by conventions
Process: must learn
Examples: language, traffic signs
Index - correct answer A mode in which the signifier is not arbitrary
but is directly connected in some way
(physically or causally) to the signified -
this link can be observed or inferred
Signify by: by causal connections
Process: can figure out
Examples: smoke/fire, footprints,
medical symptoms
Scopophilia - correct answer the pleasure of seeing
The Gaze - correct answer the exchange of looks that takes place in cinema.
Four looks - correct answer • that of the camera
• that of the character
- Intra-diegetic gaze (subjective POV)
- Extra-diegetic gaze ("direct address")
• that of the spectator
Hegemony - correct answer dominating influence or
authority of one group over another;
dominant ideology
"Ruling Group" maintains power in two
basic ways: - correct answer 1. By force
2. By consent
a. The Church
b. School
c. The Media
Ideology - correct answer the system of ideas that
makes sense of society. Controlled by
the 'ruling power'.
Genre - correct answer A recognizable type of film,
characterized by pre-established
conventions (including Character and
Narrative Patterns, Iconography/Images,
Locations, Themes)
Serving Audience - correct answer Ritual Approach
Serving Hollywood - correct answer Ideological Approach
The Importance of Myths - correct answer 1. Myths constitute an identity, a reflection
of a culture.
2. Myths are metaphors for the way we live.
They provide "life lessons."
State Apparatus - correct answer Government (Louis Althusser)
Ideological State Apparatus - correct answer Education, Religion,
Media (Louis Althusser)
Semantic - correct answer stresses the genre's building blocks
(signs and signification). Broad Applicability.
Syntactic - correct answer privileges the structures into which
they are arranged (relationships of the signs).
Explanatory Power. [Show Less]