Why social media an important part of inbound marketing
Social media gives you the opportunity to directly engage and provide value to customers,
... [Show More] partners and prospects
When you dig deeper into the development of your buyer persona what type of information do you want to consider?
Psychographics
What is a vanity metric
A surface level metric that doesn't correlate with your business success
True or false. Follower count is often considered to be vanity metric
True
Which KPI will executives be more responsive to
Return on investment
Why should you start planning the structure of your team by looking at a business goals
To help determine what channels and content you'll need in the staffing to make it happen
Which of the following steps is not one you need to think about when planning how to structure your social team
Gather industry data to support your goal
True or false. You should develop your social media budget before you create your social media plan
False
What did Simon Sinek recommend you do to get people to buy into your products or ideas
Explain to the customer why they need your product
Social media listening can help
People in all parts of your organization to do their jobs better
Before you post anything on social media you should have a clear understanding of your
Buyer persona
Which of the below statements about social listening is true
It gives you the opportunity to measure the performance of your social media
Why would you want to identify who your brand super fans are and reword them
People are more likely to purchase a product of a friend of someone they admire mentions it in social media
True or false. When starting out make sure you are engaging with customers on every single social media channel
False
To be a part of social conversations you don't necessarily have to be the subject of it
True
The following are all ways that social media monitoring can benefit your business except
Measuring the performance of your latest email marketing campaign
Inbound is all about being ______ -centric not competitor centric
Customer
When monitoring your competitors take note of their wins lose his reputation differentiations marketing tactics relationships alliances and even their brand voice. These characteristics and how they change over time can be used to inform your
Content strategy, product roadmap, service offering
What should you do if your competitor experience is a big public blender
Be empathetic and helpful towards your competitors customers
In social media content tone refers to
The moods and attitudes of specific content pieces
How are voice and tone related
Tone is a subset of voice
Your team is creating a social campaign for an upcoming product launch. Someone to designs a great image for this product campaign but does a fantastic job of showcasing the product. How can your team optimize this image for the campaign
Create multiple versions of the same image the comply with each social channel ideal image dimension
Language like _______ can help improve your click through and conversion rates on social media because language makes the call to action seem more Time sensitive, which can encourage instant action
"Today only" & "ends at midnight"
What's the reason we're working with influencers an encouraging user generated content is important
People trust recommendations from individuals over brands, changing algorithms on the social platforms, General data protection rules on privacy limit brand exposure
True or false. Influencer marketing and user generated content will help you bypass some social media platform rules to help you reach your audience
False
True or false. Working with journalist and media personalities is just like working with other influencers
False [Show Less]