Week 1 Quiz: Technology Laws of Business Disruption
Quiz, 4 questions
Question 1
1
point
1. Question 1
Your company is undergoing a major review of
... [Show More] its use of digital technology. How would
Moore's Law be most likely to impact your review?
The processing power of computers doubles every year and a half.
The amount of data communicated through a single optical fiber doubles every nine months.
The amount of data stored per square centimeter of a hard drive will double every 13 months.
The cost economies of technology benefit companies rather than consumers.
Question 2
1
point
2. Question 2
Imagine you work for a large and established incumbent in the banking industry. How
might you most successfully compete in an increasingly stack-based industry?
Form an oligopoly with other competitors.
Consider dominating the bottom layer infrastructure, which depends on economies of scale.
Maintain established industry dominance of the entire value chain.
Look for ways to lower industry-wide increasing transactional costs.
Schlumberger-Private
2. Question 2
Imagine you work for a company that is developing a flexible application that allows
users to make and track payments to non-profits and other small organizations. How
might you most successfully compete in an increasingly stack-based industry?
Look for ways to tighten links in the value chain.
Form an oligopoly with other competitors.
Look for ways to lower industry-wide increasing transactional costs.
Remain fragmented from other top layer companies in order to focus on innovation and agility.
Question 3
1
point
3. Question 3
Which of these best describe the experience of a company that produces content and
relies on consumers in a stack-based industry?
Content producers find it increasingly important to protect their local position against global players.
Profits are typically higher for producers than platform providers.
Consumers and producers need a platform on which they can find one another and interact.
Due to fragmentation in top layers, people prefer to be on smaller, separate networks.
3. Question 3
Which of these best describe the experience of an established platform provider in a
stack-based industry?
Schlumberger-Private
Profits are typically higher for producers than platform providers.
Platform providers have almost no marginal costs.
The cost and effort of adding customers and producers to the system remains at the same,
predictable level throughout the development and lifetime of the system.
Network effects are very weak in this stack.
Question 4
1
point
4. Question 4
Your company's board of directors is questioning your IT department's increased budget
while noting that the company has failed to see increased productivity. Which of these
theoretical explanations is most likely to help the board understand this paradox?
The process of training and reaching full productivity on new tools is easier in the digital age.
Risk management has gotten more difficult with the addition of digital technology.
The company may be netting improvements in other areas, such as more efficiency, stronger risk
management, and more innovative and value-adding products.
The decreasing complexity of business environments is neutralizing the positive impact of
technology on productivity measures.
4. Question 4
Schlumberger-Private
Your company's board of directors is questioning your IT department's increased budget
while noting that the company has failed to see increased productivity. Which of these
theoretical explanations is most likely to help the board understand this paradox?
Studies show that digital laggards outperform digital leaders in customer loyalty but not in revenue
growth.
The process of training and reaching full productivity on new tools is easier in the digital age.
Risk management has gotten more difficult with the addition of digital technology.
The company's increasing complexity could be having a negative and neutralizing impact on
productivity.
I, Arijit Paul, understand that submitting work that isn’t my own may result in permanent failure of
this course or deactivation of my Coursera account.
Schlumberger-Private
Week 2 Quiz on Foundations of Digital Transformation
Quiz, 10 questions
Question 1
1
point
1. Question 1
A company has created a way to digitally scan concert ticket barcodes more efficiently
and accurately than reviewing paper tickets. Which type of marketplace disruption is
most likely to occur?
Value chain disruption
New market disruption
Technological disruption
Architectural disruption
Question 2
1
point
2. Question 2
A company produces tropical flavored sodas and has created an app that encourages
customers to share thoughts about existing and potential new soda flavors. How might
you best describe the strategy the company is using to address one of the five domains
of digital transformation?
The company is formalizing a more structured testing cycle.
The company is using social media to create value for customers.
The company is trying to distance itself from industry and value chain competitors.
Schlumberger-Private
The company is trying to educate their customers about the cost advantages of its sodas.
2. Question 2
A retail store has expanded its loyalty rewards program to better understand the best
discounts, sales, and products to offer its customers so that they'll make more
purchases. How might you best describe the impact digital transformation has had in
this scenario?
The company is formalizing a more structured testing cycle.
The company is trying to educate their customers about the cost advantages of its products.
The company is trying to avoid competition with value chain competitors.
The company is leveraging data to create a better shopping experience for customers.
Question 3
1
point
3. Question 3
Which of these companies has the most competitive advantage in digital economies?
A company has found a way to specialize in a critical component of a vertical supply chain.
A retail company has monopolized its industry through resource scarcity by acquiring advantageous
retail locations.
A company has the largest production in the industry, ensuring that its production costs will be lower.
A company has been providing a service for so long that it no longer has learning curves to
overcome.
Schlumberger-Private
Question 4
1
point
4. Question 4
Your company is one of many who provide digital solutions to small businesses. One of
your competitors has just gone out of business, and you see an opportunity to acquire
another competitor that could increase your business and give you an advantage. How
would you best describe your company's current life cycle phase?
Shakeout
Growth phase
Mature phase
Emergent phase
4. Question 4
Your company is the incumbent in your industry and was able to survive a disruption to
maintain its place as one of the three dominant market players. While growth has
declined, your sales are still stable. How would you best describe your company's
current life cycle phase?
Shakeout
Mature phase
Emergent phase
Growth phase
Schlumberger-Private
Question 5
1
point
5. Question 5
Despite increasing reports of the dangers of athletes who receive repeated
concussions, protective headgear for athletes has featured the same basic design for
many years. What could be next for this industry?
Protective headgear technology is ready for a disruption.
A dominant design of protective headgear is likely to form.
Due to over competition, firms will go out of business or go through mergers and acquisitions.
Sales and growth are likely to be increasing.
Question 6
1
point
6. Question 6
Which of the following would you classify as a technology push?
Small entrepreneurial firms are experimenting with new innovations in gaming systems.
Noticing large demand for vintage game consoles, a video game company has released a handheld
player that features its original, 1980s-era video games.
Gaming innovations are focused on process, delivery, and service.
An incumbent video game company plans to sell all of its gaming systems with virtual reality
headsets by 2020.
Question 7
Schlumberger-Private
1
point
7. Question 7
How would you best describe firms that are likely to experience success during the era
of ferment?
Older firms that need time to adjust
Large, efficient firms
Firms with a low cost structure
Small entrepreneurial firms
Question 8
1
point
8. Question 8
You are reviewing a case study of an industry's firms. Which of the following describes
an industry incumbent that is most likely to be able to survive a disruption?
The technology is so new that the company will hire consultants and build a new department to
research and potentially launch a similar initiative.
Business unit leaders have reached different conclusions about the potential disruption and are
continuing to discuss its possible impact and the company's best next move.
One company is in an industry where customers prefer name brands and are averse to risking the
purchase of an expensive product from a new company.
One company's expertise lies in manufacturing and doesn't appear to have the capabilities or desire
to shift to online sales and marketing. [Show Less]