Assessment on “Tribal
International | BrewingEquipment” Engagement Plans
International Marketing (6MK001)
Year: Final Year | Level: 6
Assessment
... [Show More] Number/Sequence: 01 | Due Date: 31st Dec 2020
Module Leader: Dr. Robert J. Harris | Module Tutor: Dr. VCL Das
Assessment Type: Individual | Word Count:
Course Title: International Business Management at Merryland College Biratnagar,
Nepal (MCB)
Submitted To: Dr. Robert J. Harris, university of wolverhampton
Submitted by: Sohel Haque
Student ID: | 2040908
Submission Date: | 31st Dec 2020Student’s Declaration Sheet
I declare that, to the best of my knowledge and belief,
This submission is my own work and has not been copied from someone else
or commissioned to another to complete.
Any materials used in this work (whether from published sources, internet or
elsewhere) have been fully acknowledged and referenced and are without
fabrication or falsification of data.
I have adhered to relevant ethical guidelines and procedures in the
completion of this assignment.
I have not allowed another student to have access to or copy from this work.
This work has not been submitted previously.
This work confirms to the instructions and submission guidelines as contained in the
assessment briefing and the module guide respectively. This submission complies
with University of Wolverhampton Policies regarding plagiarism, cheating and
collusion. I acknowledge and agree that the assessor may, for the purpose of
assessing this assignment:
Reproduce the assignment and provide a copy to another academic staff
member; and/or
Communicate a copy of this assignment to a plagiarism-checking service.
This web-based service will retain a copy of this work for subsequent
plagiarism checking, but has a legal agreement with the University that it will
not share or reproduce it in any form.
I have retained a copy of this assignment for my own records.
Student Number: Sohel Haque
Student Name: 2040908
Date: 31st Dec 2020
ACKNOWLEDGEMENT
First of all I want to acknowledge our lecturer Dr. VCL Das without the guidance of
him the completion of this report was not possible. Similarly, I would also like to
thank out module leader for assigning us with this kind of research which will provide
us depth knowledge about international marketing.
Contents
Executive Summary5
Introduction6
Strength7
Suppliers7
Criteria to consider before market selection9
MICRO ENVIRONMENT9
Macro Environment-SCLEPTE Analysis10
Macro Environment – Economy in Detail15
Elimination of country- Romania15
12 C’s FRAMEWORKS16
Why Czech Republic:19
Why Poland?19
Four Risk Matrix’ ‘Poland vs Czech Republic20
Elimination of country “Czech Republic”21
Poland segmentation and target markets21
Poland Strategic Positioning (Ansoff Matrix)22
Distribution Network22
Marketing Message23
Monitoring and controlling23
BIBLIOGRAPHY24
Executive Summary
In this report we have discussed about Tribal Brewing Company, its activities, current
situation, and its future plan Tribal brewing is the company which is established with
the aim of importing brewing equipment of good quality and various verities from
supplier which would be most beneficial as a market and monetary form too After
supplier is selected, various market of various countries are studied on the basis of
PESTEL, Micro, Macro, 12 C’s, Ansoff and much more and finally the best market
out of all is selected Selection of country is not enough, so after country is selected,
its distribution, target market, segmentation and monitoring perspectives are also
find out in details so that after entering in selected market no problem in terms of
operation and be faced and if faced, can be settled down in minimum time and earn
the adequate profit for long run [Show Less]