1. Planning, implementation, and control are basic jobs of all managers.
True False
2. The three basic jobs in the marketing management process are
... [Show More] planning, implementation,
and control.
True False
3. The marketing management process consists of (1) planning marketing activities, (2)
directing the implementation of the plans, and (3) controlling these plans.
True False
4. Strategic planning is a top management job that includes planning only for marketing.
True False
5. Strategic planning is the managerial process of developing and maintaining a match
between an organization's resources and its market opportunities.
True False
6. Strategic (management) planning is a managerial process of developing and maintaining a
match between the resources of the production department and its product opportunities.
True False
7. Finding attractive opportunities and developing profitable marketing strategies are the tasks
included in the marketing manager's marketing strategy planning job.
True False
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8. Marketing strategy planning is the process of deciding how best to sell the products the
firm produces.
True False
9. A marketing strategy specifies a target market and a related marketing mix.
True False
10. A marketing strategy is composed of two interrelated parts--a target market and a
marketing mix.
True False
11. A marketing strategy is composed of two interrelated parts--planning and implementation.
True False
12. The two parts of a marketing strategy are an attractive opportunity and a target market.
True False
13. A target market consists of a group of consumers who are usually quite different.
True False
14. A marketing mix consists of the uncontrollable variables which a company puts together
to satisfy a target market.
True False
15. Target marketing aims a marketing mix at some specific target customers.
True False
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Full file at http://testbankassistant.CH/Test-Bank-for-Basic-Marketing-AMarketing-Strategy-Planning-Approach-18th-Edition-by-Perreault
16. Mass marketing means focusing on some specific customers, as opposed to assuming that
everyone is the same and will want whatever the firm offers.
True False
17. The mass marketing approach is more production-oriented than marketing-oriented.
True False
18. The terms mass marketing and mass marketers mean the same thing.
True False
19. The problem with target marketing is that it limits the firm to small market segments.
True False
20. Potential customers are all alike.
True False [Show Less]