SMA TESTBANK
1. Which of the research questions/hypotheses below is best answered using frequency distribution?
A) What percentage of the market
... [Show More] consists of heavy users, medium users, light users, and nonusers?
B) The heavy and light users of a brand differ in terms of psychographic characteristics
C) What is the income distribution of brand users?
D) Both A and C are correct
D
2. A statistical technique that describes two or more variables simultaneously and results in tables that reflect the joint distribution of two or more variables that have a limited number of categories or distinct values is a ________.
A) cross-tabulation
B) frequency distribution
C) t-test
D) None of the above
A
3. Which statement is not correct about cross-tabulations?
A) Cross-tabulation shows more information than the frequency distribution
B) Cross-tabulations provide inferences for making statements about the means of parent populations
C) Cross-tabulation tables are also called contingency tables
B
4. Which method of analysis does not classify variables as dependent or independent?
A) regression analysis
B) discriminant analysis
C) analysis of variance
D) cluster analysis
D
5. Cluster analysis has been used in marketing for all of the purposes below except ________. A) segmenting the market based on benefits sought from the purchase of a product
B) identifying new product opportunities by clustering brands and products so that competitive sets within the market can be determined
C) selecting test markets
D) determining how strongly sales are related to advertising expenditures
D
6. Which statement is not true concerning the clustering solution if the variables are measured in vastly different units?
A) The clustering solution will not be influenced by the units of measurement.
B) Standardization can reduce the differences between groups on variables that may best discriminate groups or clusters.
C) It is desirable to eliminate outliers.
D) We must standardize the data by rescaling each variable to have a mean of zero and standard deviation of unity
A
7. ________ is a clustering procedure characterized by the development of a tree-like structure.
A) Non-hierarchical clustering
B) Hierarchical clustering
C) TwoStep clustering
D) Optimizing partitioning clustering
B
8. A frequency distribution helps determine ________
A) the presence of outliers or cases with extreme values
B) the extent of nonresponse
C) the extent of illegitimate responses
D) all of the above
D
9. ________ is a clustering procedure where each object starts out in a separate cluster.
A) Non-hierarchical clustering
B) Hierarchical clustering
C) Divisive clustering
D) Agglomerative clustering
D
10. ________ is frequently referred to as k-means clustering.
A) Non-hierarchical clustering
B) Ward's method
C) Divisive clustering
D) Agglomerative clustering
A [Show Less]