Agile - Answer An umbrella term used to describe a group of iterative
incremental product development principles and methodologies that
support the
... [Show More] Agile Manifesto
Agile Manifesto - Answer A conceptual framework that emphasizes four central
values and twelve supplemental principles encompassing an iterative and people
orientated approach to product development. (Also called the Manifesto for Agile
Software Development.)
Agile Theory - Answer Holds that Agile is designed to follow a non-linear path more
closely approximated to that of new product development instead of the more
predictable path of manufacturing, which typically follows a serial process.
Alpha Test - Answer Alpha test is the first formal test of a newly developed hardware
or software product by internal people. The key objectives of the alpha test are
functionality confirmation and bug identification. When the first round of bugs has
been fixed, the product goes into beta test with actual users and customers.
Ansoff Matrix - Answer Analytical tool that helps managers to devise their product
and market growth strategies
Behavioral Design - Answer Creating a cohesive conceptual model for the product
that is easy to learn and understand. Behavioral design meshes the task
requirements of a product with the skills, knowledge, and capabilities of the intended
users.
Beta Plan - Answer Alignment around the purpose of the beta test; clarifies the goals
of the testing to be performed and the logistics of how the test is to be conducted.
Beta Test - Answer A formal, structured, and controlled test of a new product or
product capability in order to determine market readiness.
Body of Knowledge (BOK) - Answer A Body of Knowledge codifies the concepts,
definitions, processes, and activities of a given profession.
Boston Consulting Group Market-Share Matrix (BCG Matrix) - Answer A commonly
used growth-share framework that categorizes products within a company's portfolio
according to growth rate, market share, and positive or negative cash flow.Boundary Role - Answer A position or role that sits at the intersection of two points.
In the case of product management, between the needs of the market and those of
the organization.
Brainstorming - Answer A commonly used technique for developing creative
solutions to problems or to generate new ideas.
Brand - Answer An identifying mark, label, trademark, imprint, or name that
distinguishes the originator, creator, or manufacturer of a product or service.
Branding - Answer Originating, building, improving, and safeguarding a name or
symbol representing a specific product or service.
Brand Equity - Answ [Show Less]