Pearson Consumer behavior 9th edition Test Bank by Solomon
Chapter 1
1) A marketer who segments a population by age and gender is using ________ to
... [Show More] categorize
consumers.
A) demographics
B) psychographics
C) roles
D) lifestyle
2) A consumer researcher who examines consumers' lifestyles and personalities is studying
________.
A) demographics
B) psychographics
C) social class
D) roles
3) The growth of consumption communities, which give members a forum for sharing
opinions and recommendations about specific products, has been most affected by which of
the following?
A) more frequent use of market segmentation strategies
B) the growth of the Web
C) decreasing brand loyalty in tough economic times
D) the increasing diversity of the American population
4) A marketer uses ________ to target a brand only to specific groups of consumers who are
most likely to be heavy users of the marketer's brand.
A) market filtering strategies
B) market segmentation strategies
C) the 80/20 strategy
D) economies of information
5) The study of the processes involved when individuals or groups select, purchase, use, or
dispose of products, services, ideas , or experiences to satisfy needs and desires is called
________.
A) lifestyle marketing
B) role marketing
C) consumer behavior
D) marketing research
6) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) behavior researcher
7) According to the basic marketing concept, a firm exists to ________.
A) earn profits
B) win market share
C) establish relationships
D) satisfy needs
8) Which of the following explains how a minority of a product's users make up a majority of
sales of the product?
A) RFID theory
B) the 80/20 rule
C) market segmentation
D) u-commerce
9) People who belong to the same social class have which of the following in common?
A) income levels
B) personalities
C) ethnicity
D) family structure
10) Which of the following marketing philosophies emphasizes interacting with customers on a
regular basis and giving them reasons to maintain a bond with a company's brands over time?
A) differentiated marketing
B) global marketing
C) services marketing
D) relationship marketing
11) Wal-Mart tracks the habits of the 100 million customers who visits its stores each week
and responds with products and services directed toward those customers' needs based on
the information collected. This is an example of ________ marketing.
A) undifferentiated
B) database
C) relationship
D) consumer-generated
12) For marketers, ________ is the most important marketing phenomenon of this decade.
A) consumer-generated content
B) culture jamming
C) transformative consumer research
D) economics of information
13) The sociological perspective of ________ takes the view that much of consumer behavior
resembles actions in a play.
A) role theory
B) group theory
C) relationship marketing
D) consumerspace research
14) According to your text, which of the following countries is expected to soon be the home of
seven of the world's largest malls?
A) the United States
B) China
C) Australia
D) Brazil
15) If in the future you use a wearable computer that allows you to access computer networks
wherever you are, you will be using a developing form of commerce called ________.
A) U-commerce (ubiquitous commerce)
B) e-commerce (electronic commerce)
C) G-commerce (global commerce)
D) L-commerce (lifestyle commerce)
16) Which of the following is an example of C2C e-commerce?
A) RFID tags
B) virtual brand communities
C) database marketing
D) u-commerce
17) Rules of conduct based on universal values such as honesty, trustworthiness, and
fairness that guide actions in the marketplace are referred to as ________.
A) social marketing policies
B) consumer activism policies
C) consumer ethics
D) business ethics
18) The term ________ refers to an environment where an individual can dictate to a company
the type of products he or she wants and how, when, and where he or she wants to learn about
them.
A) u-commerce
B) consumerspace
C) social market
D) consumption community
19) A basic biological motive is called a ________.
A) want
B) desire
C) need
D) response
20) Which of the following best characterizes social critic Vance Packard's position on the
possibility of marketing manipulating consumers' thoughts?
A) Marketers don't have enough knowledge to manipulate consumers.
B) Marketers have been successful in manipulating emotions, but not thought processes.
C) Marketers have used knowledge of the social sciences to channel consumer habits, decisions,
and thoughts.
D) The public has been unnecessarily frightened by allegations of marketing manipulation that
are blatantly false.
21) According to the ________ perspective, advertising is an important source of consumer
information.
A) consumerist
B) database marketing
C) business ethics
D) economics of information
22) Which of the following is the government agency that polices advertising claims about edible
products and pharmaceuticals?
A) the Food and Drug Administration
B) the Consumer Products Safety Act
C) the Federal Trade Commission
D) the National Advertising Division
Answer: A
23) Buy Nothing Day and TV Turnoff Week, events designed to discourage rampant
commercialism, are examples of ________.
A) cultural terrorism
B) consumerism
C) anticonsumption
D) culture jamming
24) Many firms choose to protect or enhance the natural environment as they go about their
business activities. This practice is known as ________.
A) consumer marketing
B) social marketing
C) natural marketing
D) green marketing
25) A buyer who shops to relieve tension, anxiety, depression, or boredom is best described
as a(n) ________ consumer.
A) activist
B) anticonsumption
C) compulsive
D) consumed
26) People who are used or exploited, willingly or not, for commercial gain in the
marketplace are referred to as ________ consumers.
A) marginal
B) destitute
C) jammed
D) consumed
27) According to a recent human behavior survey by advertising agency McCann-Erickson,
________ of people say they lie regularly.
A) 91 percent
B) 62 percent
C) 40 percent
D) 19 percent
28) Shoplifting is America's fastest growing crime. What term does the retail industry use to
describe inventory and cash losses from shoplifting?
A) hard losses
B) shrinkage
C) write-offs
D) consumer costs
29) Which of the following is an example of anticonsumption behavior? [Show Less]