MKT 331 Chapters 1 and 2 Test_100% Correct Answers
Chapters 1 and 2 Test
Started: May 12 at 6:12pm
Quiz Instructions
This quiz/test consist of 40
... [Show More] questions. You will have two attempts and will be timed for 90 minutes.
Question 1 2.5 pts
products
events
experiences
luxury goods
services
As economies advance, a growing proportion of the economy's activities focuses on
the production of ________.
Question 2 2.5 pts
Wants; needs
Demands; wants
Needs; wants
Needs; demands
Demands; needs
________ are basic human requirements, while ________ are the ways in which
those requirements are satisfied.5/12/2020 Quiz: Chapters 1 and 2 Test
https://voorhees.instructure.com/courses/1197/quizzes/2526/take 2/18
Question 3 2.5 pts
relationship marketing
integrated marketing
internal marketing
network marketing
performance marketing
Which aspect of holistic marketing motivates employees and ensures that everyone
in the organization embraces appropriate marketing principles, especially senior
management?
Question 4 2.5 pts
internal
integrated
socially responsible
global
relationship
Tracy's is a chain of hair dressing salons for women. They use television, magazines,
radio, and newspapers to advertise their services. The owners ensure that all
communication channels deliver a common message to prospective customers.
Tracy's believes in ________ marketing.
Question 5 2.5 pts5/12/2020 Quiz: Chapters 1 and 2 Test
https://voorhees.instructure.com/courses/1197/quizzes/2526/take 3/18
Niche
Holistic
Relationship
Supply chain
Demand-centered
________ marketing is based on the development, design, and implementation of
marketing programs, processes, and activities that recognize their breadth and
interdependencies.
Question 6 2.5 pts
programs
processes
promotion
people
performance
Which of the new four Ps encompasses the old four Ps as well as a range of other
marketing activities that might not fit well into the old view of marketing?
Question 7 2.5 pts
social responsibility
The Body Shop, Timberland, and Patagonia incorporate ________ as a way to
differentiate themselves from competitors, build consumer preference, and achieve
notable sales and profit gains.5/12/2020 Quiz: Chapters 1 and 2 Test
https://voorhees.instructure.com/courses/1197/quizzes/2526/take 4/18
technology
globalization
collaboration
goodwill
Question 8 2.5 pts
negative
latent
declining
irregular
nonexistent
When consumers share a strong need that cannot be satisfied by an existing product,
it is called ________ demand.
Question 9 2.5 pts
need
want
demand
unstated need
When Frank buys his own house, he would like to have a home theater system and a
jacuzzi. He plans to save enough money in the next three years so that he can fulfill
his wish. Frank's desire for the home theater and the jacuzzi is an example of a(n)
________.5/12/2020 Quiz: Chapters 1 and 2 Test
https://voorhees.instructure.com/courses/1197/quizzes/2526/take 5/18
latent demand
Question 10 2.5 pts
goods
experiences
events
services
information
Car rental firms, hair dressers, and management consultants provide ________.
Question 11 2.5 pts
internal
cultural
social responsibility
relationship
integrated
Holistic marketing incorporates ________ marketing, an understanding of broader
concerns in the ethical, environmental, legal, and social context of marketing
activities.
Question 12 2.5 pts5/12/2020 Quiz: Chapters 1 and 2 Test
https://voorhees.instructure.com/courses/1197/quizzes/2526/take 6/18
demographics
accountability
social responsibility
globalization
technology
Which of the three transformative forces mentioned in the chapter is associated with
the number of mobile phones in India recently exceeding 500 million and Boston
Consulting Group believing brand marketers must enhance their "digital balance
sheets"?
Question 13 2.5 pts
decampment
attention
a purchase
a vote
a donation-
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