5/28/2020 Midterm Exam: MAR3023 U02A 1205
https://fiu.instructure.com/courses/72762/quizzes/363195 1/56
Midterm Exam
Due May 31 at 11:59pm Points 100
... [Show More] Questions 100
Available after May 11 at 12am Time Limit 180 Minutes
Instructions
Attempt History
Attempt Time Score
LATEST Attempt 1 72 minutes 98 out of 100
Score for this quiz: 98 out of 100
Submitted May 28 at 12:17am
This attempt took 72 minutes.
This exam includes multiple choice questions from Chapter 1-7. You may use only 1 attempt, using up
to 180 minutes to complete the exam You will be able to view your score upon submission, but will not
be able to view the correct answers until the due date/time has passed.
Ensure that you begin your quiz/exam with ample time to complete it before the availability/due date
occurs. For example, if you have 180 minutes to complete an exam that ends at 11:59pm and you begin
it at 11:40pm then you will only have 19 minutes to finish before the exam closes.
Ques 1 / 1 pts tion 1
There are a number of situational influences that impact the consumer’s buying decision
process. Which of the following is one of those influences?
Marketers’ information influences
Consumer’s mood influences
Correct!
Brand influences
Distribution influences
5/28/2020 Midterm Exam: MAR3023 U02A 1205
https://fiu.instructure.com/courses/72762/quizzes/363195 2/56
Price influences
Q 1 / 1 pts uestion 2
Maggie has been a loyal customer of Apple for years and likes to own the latest
products and looks forward to announcements about product releases. She owns
an Apple phone, iPad, and MacBook and hopes to purchase the new model phone
when it’s released in the Fall. Maggie was talking to one of her friends about
Apple and was surprised to learn that Apple was involved in some workforcerelated issues at their overseas plant. Her friend was telling her that Apple paid
very low wages and people were required to work long hours. Maggie reasoned
that this issue must be related to a third-party manufacturer since Apple would
never treat their employees this way. She dismisses the incidence and explained
to her friend that it must have been an honest mistake. What type of process is
Jeremy utilizing with regard to the information about Apple?
selective exposure
selective perception
selective retention
selective distortion [Show Less]