HubSpot Inbound Marketing Certification
Test (New 2024/ 2025 Update) Questions and
Verified Answers| 100% Correct
QUESTION
Marketing
... [Show More] automation is a key piece of lead nurturing because it's how you deliver information.
How is marketing automation defined?
The software that exists with the goal of automating your marketing actions
Tools to help automate sales-specific actions
The thought process behind delivering information in lead nurturing
The software that is used for your entire inbound strategy
Answer:
The software that exists with the goal of automating your marketing actions
QUESTION
What are three key elements that any lead nurturing strategy will need?
Contact management, segmentation, and the buyer's journey
Buyer personas, the buyer's journey, and lead nurturing software
Lead nurturing software, contact management, and segmentation
Segmentation, buyer personas, and the buyer's journey
Answer:
Contact management, segmentation, and the buyer's journey
QUESTION
What are the three stages of the buyer's journey?
Awareness, consideration, and decision
Attract, consideration, and delight
Awareness, consideration, and conversion
Awareness, decision, and delight
Answer:
Awareness, consideration, and decision
QUESTION
True or false? You can nurture both your leads and your customers.
Answer:
true
QUESTION
Why are conversations important in an inbound strategy?
You need to have conversations with your team once you know what inbound is all about.
Conversations are only for outbound marketers. Content and promotion are for inbound
marketers.
Conversations can deliver your content in a consistent and relationship-focused way.
Conversations might be considered trendy by your buyer personas, so your brand will gain more
traction in the social media space.
Answer:
Conversations can deliver your content in a consistent and relationship-focused way.
QUESTION
What is a conversational growth strategy?
The long-term planning, creation, and management of your content marketing efforts
The delivery of the right message to the right person at the right time, every time
The creation and management of your combined conversion efforts
The long-term planning, creation, and management of your professional network
Answer:
The delivery of the right message to the right person at the right time, every time
QUESTION
What are the steps to implementing a conversational growth strategy?
Think, Plan, Build
Think, Plan, Grow
Think, Optimize, Chat
Chat, Spend, Share
Answer:
Think, Plan, Grow
QUESTION
Which three elements are important to consider when determining if you should start to
automate a conversation on your website?
That it is repeatable, predictable, and impactful.
That it is significant, cheap, and easy.
That it is purposeful, replicable, and impactful.
That it is relationship-focused, replicable, and easy.
Answer:
That it is repeatable, predictable, and impactful.
QUESTION
What is the definition of a buyer persona?
A semi-fictional representation of your ideal customer based on real data and some select
educated speculation
A lead in your database
A true view of your personas
A completely fictional representation of your ideal customer based on real data and some select
educated speculation
Answer:
A semi-fictional representation of you [Show Less]