Hootsuite Social Marketing Certification Exam - Questions with Verified Answers Why is it important for social media managers to share insight into the
... [Show More] performance of content shared on social media channels with individuals or teams within the organization responsible for creating branded content? these insights can influence new content being created What element of a crisis management plan defines the process that should unfold once an issue or crisis is identified decision tree Which of the following is not a reason an organization would use the Instagram stories feature? to keep a permanent record of shared content With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy as well as a detailed weekly calendar with specific copy and assets? to allow yourself flexibility to accommodate new social media trends that might appear unexpectedly On your Facebook business page, which feature would you use to provide your followers with the ability to shop now, sign up or contact your organization call to action button ____ would involve serving messages and content organically through your organization's official social channels owned tactics A key tool to achieving your social marketing goals is a strong ____ which acts as a game plan for coordinating, creating and distributing your organization's _____ content strategy: content ____ let you segment your company offerings by target market and are a great way to focus on different product separately so you can modify positioning and messaging LinkedIn showcase pages When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you'll get more views and engagement if you video is longer and repeats key points LinkedIn offers a type of paid advertising where a post is promoted in your target audience's home feed, but is not published on your LinkedIn homepage direct sponsored content If you're new to twitter and want to grow your audience using paid advertisements, what campaign type would work best? Followers Public twitter lists are best used to follow: industry influencers Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround? draft your bio using the notes app on your device then paste your formatted copy into the bio field When engaging with your community, it's important to keep your ____ in mind and let it guide your response brand's voice and mission Which of these is not a best practice for increasing engagement on Pinterest use video content whenever possible If you want to ruin a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is google ads experience You should use the 3 R's: relevance, reach and resonance, to help you evaluate advocacy candidates resonance refers to ______ the level of engagement they have with their audience If you are regularly posting content to multiple social networks, an important rule of thumb is to ______ none of the above Which of these is not a best practice for sharing content on social media re=post content frequently so it can be seen at the optimal times in every time zone If you have a Facebook business page, you can also create and manage ____ ads through the Facebook advertising platform Instagram A best practice for optimizing your video content for Facebook engagement is to: include captions and text overlays Branded hashtags work best on the following platforms Instagram and twitter A social media policy is intended to provide guidelines for appropriate and inappropriate use of social media by company employees The value of social advertising lies in the large audience size your company has the potential to reach and the _____ social ad platforms offer finely tuned targeting capabilities Identify the order of the elements below that most accurately reflects their relationship to each other organization goals, departmental goals, social media goals, social media objectives, social media tactics Let’s say you want to create an Instagram ad, and want a high degree of control over budget, targeting and creative. Which is the best method/tool to use Facebook ads manager [Show Less]