how many conversion tracking actions can an advertiser create in an adwords account
A. 120
B. 100
C. 50
D. 35
B. 100
An advertiser has entered
... [Show More] the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. What does this value represent?
A. An action valued at US$0.10
B. An action valued at US$10
C. 10 users completed the desired action
D. 10 users converted on the site
B. An action valued at US$10
Brainpower
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A Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. How will traffic from Adwords ads appear in the All Traffic Sources report?
A. google/organic
B. google.com/referral
C. google/cpc
D. direct/none
C. google/cpc
An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. What can the advertiser determine from this score?
A. The headline section needs to be combined with another page to increase conversions.
B. The headline section is important for conversions
C. The original page is performing much stronger than the test page.
D. The headlines used did not distinguish themselves from the original page.
B. The headline section is important for conversions
What is one benefit of using Google Website Optimizer through an Adwords account rather than through the standalone tool?
A. Sharing a Google Website Optimizer account is only possible through Adwords.
B. Conversion data is only available in Google Website Optimizer reports when Google Website Optimizer is used through Adwords.
C. Multivariate testing is only available when the Google Website Optimizer is used through Adwords
D. Full factorial experiment design is only available when the Google Website Optimizer is used through Adwords.
A. Sharing a Google Website Optimizer account is only possible through Adwords.
You can only share access to a Website Optimizer account through Google Analytics or AdWords
True or False
True
An advertiser has many product images on a website. By using Google Website Optimizer to determine which product images are generating the most interest, the advertiser can test:
A. the images against other images of the same theme from Google Images.
B. the images against other images that other advertisers have used.
C. whether users are responding to the images themselves or the surrounding images
D. whether users respond better to graphics, photos, or product-focused images.
...
What is the first step in setting up an experiment using Google Website Optimizer?
A. Set the experiment launch date.
B. Create test variations.
C. Install the experiment code.
D. Identify which pages to test.
...
An example of a good test pages for a Google Website Optimizer experiment is a page:
A. that receives relatively low traffic.
B. that has an impact on whether users take an action.
C. where the landing page latency is higher.
D. where users submit their payment information.
...
An advertiser imports Google Analytics goals into an AdWords account. The advertiser notices a difference between the conversions reported in Google Analytics and those reported in Conversion Tracking. The most likely cause is:
A. Google Analytics only tracks site visits greater than five seconds and Adwords tracks all visits.
B. Adwords cookies expire sooner than Google Analytics cookies.
C. Adwords reporting data is less accurate than Google Analytics reporting data.
D. Google Analytics reports conversions in real time and Adwords does not.
...
What is a benefit of linking a Google Adwords account with a Google Analytics account?
A. Google Analytics will calculate return on investment of Adwords spend.
B. Google Adwords can be edited through the Google Analytics interface.
C. Google Analytics will differentiate between Google cost-per-click (CPC) and non-Google cost-per-click (CPC) visits.
D. Google Analytics will display Google AdWords Conversion Tracking statistics.
...
What should Google Analytics account managers create for each of the companies they manage in order to effectively manage multiple accounts?
A. Account
B. Profile
C. Include filter
D. Exclude filter
...
Google Analytics helps advertisers:
A. obtain personally identifiable information from users and target efficiently.
B. improve websites and increase return on investment on marketing campaigns.
C. track bots and crawlers on websites and leverage search engine optimization technologies.
D. view web traffic in a competitor's account and share best practices.
B. improve websites and increase return on investment on marketing campaigns.
Where should the Google Analytics code be placed?
A. On the website's conversion page
B. On every page of the website
C. Only on landing pages
D. Only in a defined funnel path
B. On every page of the website
The Google Website Optimizer script that defines the elements of a page that vary in a multivariate experiment is called the:
A. tracker script.
B. section script.
C. control script.
D. multivariate script.
...
The Google Website Optimizer script:
A. triggers data collection of visits and conversions.
B. allows Google to remove any unnecessary JavaScript on the pages being tested.
C. gives Google access to the advertiser's website in order to make changes.
D. gives access to experiment data stored on the Google Analytics server.
...
An advertiser has customized the Google Analytics tracking scripts using the _udn variable and is setting up a Google Website Optimizer experiment. What does the advertiser need to do in order for the Google Website Optimizer script to work with the Google Analytics tracking scripts?
A. Enter the desired variable in the Website Optimizer experiment settings.
B. Customize the Website Optimizer tracking scripts to match the Analytics tracking scripts.
C. Remove the variable from the Website Optimizer tracking scripts to avoid data overlap.
D. Remove the variable from the Google Analytics tracking scripts.
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