Abel now has the buying power to purchase the computer that he wanted to buy six months ago. Abel's
want has most likely become a(n) ________.
A)
... [Show More] need
B) value
C) demand
D) offering
E) desire
Voize, a leading mobile phone manufacturer, focuses on low labor costs and mass distribution to ensure
the continuous availability of its products at reasonable prices. Voize most likely follows the ________.
A) customer-driving marketing concept
B) marketing concept
C) societal marketing concept
D) production concept
E) selling concept
Carla, a team leader in charge of customer relationship management, is planning strategies to improve the
profitability of her firm's least profitable but loyal customers. She is also examining methods for "firing"
customers in this group who cannot be made profitable. To which of the following customer relationship
groups do these customers belong?
A) butterflies
B) true friends
C) strangers
D) barnacles
E) innovators
Traxx is a newly emerging shoe manufacturing company. After extensive market research, Traxx divides
its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of
their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, Traxx has
engaged in market ________.
A) development
B) positioning
C) diversification
D) segmentation
E) penetration
________ are distribution channel firms that help a company find customers or make sales to
them.
A) Resellers
B) Suppliers
C) Producers
D) Logistics firms
E) Credit companies
2
Final Exam Study Questions
Monfax Corporation insures manufacturers, distributors, and consumers against the loss or
damage of goods during transportation after a purchase or sale. In this case, Monfax is an
example of a ________.
A) wholesaler
B) retailer
C) financial intermediary
D) physical distribution firm
E) marketing service agency
Kelstone Developers is planning to build a new shopping mall that would require the partial
acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan
citing environmental destruction. In response to the demands of Walking Green, Kelstone
Developers promises to build a huge park-like walkway around the mall. Walking Green is an
example of a(n) ________ in this scenario.
A) financial public
B) government public
C) citizen-action public
D) internal public
E) media public
Which of the following factors would fall under the demographic environment for marketers?
A) the growth rate of a company's competitors
B) the prices quoted by a company's suppliers
C) the profitability of a company's shareholders
D) the level of technological advancement in a company's production processes
E) the educational level of a company's customers
An ethical concern about companies that use online marketing techniques and involve consumer
information in the process is that these companies ________.
A) fail to provide value-priced products for online customers
B) track, share, and misuse browsing details of unknowing customers
C) provide too many alternative products online which confuse customers
D) rarely follow the marketing orientation when devising promotional offers online
E) fail to reach their target customers through online marketing
The marketing manager of Appeal Inc. has noticed a sharp decrease in sales over the last two
months. The manager decides to conduct marketing research to identify potential causes for the
drop in sales. Which of the following should the manager do first?
A) develop a research plan
B) determine a research approach
C) define the problem and objectives
D) select a research agency to collect data
E) conduct exploratory and descriptive research [Show Less]