What comprises the heart of the business model?
Value Proposition
What does the Value Proposition do for the customer segment?
Satisfies a
... [Show More] customer need and a customer problem
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Which of the following channels is NOT used to deliver the value proposition to the Customer Segment?
B
Which of the following is NOT a motivation which drives customer relationships?
Building Long lasting personal friendships
Which of the following pricing mechanisms falls under the fixed menu pricing criteria?
Real time market
Which of the following is NOT a partnerships listed in the book?
Strategic acquisition
Rents, certain salaries, and physical manufacturing facilities are examples of what type of cost structure?
Fixed cost
When companies enjoy cost advantages as its output expands, we refer to this Cost Structure as
Economies of Scale
Which of the following is not an economic trigger which gave rise to the Long Tail phenomenon in the media industry?
The rising popularity of Hip Hop
Which company turned the traditional bestseller centric publishing model on its head by enabling anyone to publish?
Lulu.com
A multi sided platform grows in value to the extent that it attracts more users, a phenomenon known as
Exponential growth factor
Wii, PSP and xbox utilize the same business model pattern (multi sided platform). Which one of the following best describes how Wii differentiated itself from the PSP and Xbox
Generated profitable revenue sources from both sides of the platform, console, and games
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Which one of the following is not one of the three different patterns that make free a viable business model option?
Buy one get one free
linux is open source software created by and supported by which high tech company which was an example under free as a business model
Red hat
The open business model is best represented by which of the following?
If we make the best use fo internal and external ideas, we win
A business model describes the rationale of how an organization creates, delivers and captures value
True
The business model process is based on twelve key building block
False, 9
potential customers are segmented in order which segments to serve, and which segments to ignore
true
A "wholesaler" falls under channel types, partner and direct
False, partner and indirect
A key activity for apple includes hardware development
true
Dynamic pricing utilities predefined prices that are based on static variables
False, prices fluctuate [Show Less]