Chapter 16 - Using Effective Promotions Solution
TEST PLANNING TABLE FOR CHAPTER 16
Learning Objective
LL:1
Knows Basic
Terms and
... [Show More] Facts
LL:2
Understands Concepts and Principles
LL:3
Applies Principles
1. Identify the new and traditional tools that make up the promotion mix. 1,2,3,4,5,6,7,8,9,10,11,
154,155,156,157 12,13,
158,159 14,15,16,
160,161,162,
278,
263*
2. Contrast the advantages and disadvantages of various advertising media, including the Internet and social media. 17,18,19,20,21,22,23,24,
25,26,27,28,29,30,31,32,
33,34,35,36,37,38,39,40,
41,42,43,44,45,46,47,48,
49,50,
163,164,165,166,167,168,
169,170,171,172,173,174,
175,176,177,178,179,180,
181,182,183
51,52,53,54,55,56,
57~,58~,
184,185,186,187,188,189,190,191 59,60,61,
192,193,194,195,
196,197,198,199,
200,
257,
264*
3. Illustrate the steps of B2B and B2C selling processes. 62,63,64,65,66,67,68,69,
70,71,72,73,74,75,76,
201,202,203,204,205,206,
207,208,209
77,78,79,80,81,
210,211
82,83,84,85,86,
212,213,214,215,
259
4. Describe the role of the public relations department, and show how publicity fits in that role. 87,88,89,90,91,92,93,94,
95,96,97,98,99,100,101,
102,
216,217,218,219,220,221
103,104,
222,223
105,106,107,
224,225,226,
258,
266*
5. Assess the effectiveness of various forms of sales promotion, including sampling. 108,109,110,111,112,113,
114,115,116,117,118,119,
227,228,229,230 120,121,122,
231,232 123,124,
233,234,235,236,
260
6. Show how word of mouth, viral marketing, blogging, podcasting, e-mail marketing, and mobile marketing work. 125,126,127,128,129,130,
131,132,133,134,135,136,
137,138,139,140,141,142,
143,
237,238,239,240,241,242
144,145,146,147~,
243,244,245,246
148,149,150,151,
152,153,
247,248,249,250,
251,252,253,254,
255,256,
261,262,
265*,267*
Total number of test items: 267
True/false questions are in plain text.
Multiple choice questions are in bold text.
Questions on boxed material are in bold text with a tilde~.
Essay questions are in bold underlined text.
Minicase questions are in bold with an asterisk*. [Show Less]