value proposition - correct answer This section answers the question, "What customer problem are you solving? What values do we deliver to the
... [Show More] customer?"
If people use your product/service, this means that it solves their problem, and, as a result, it offers a certain value to them. This core business value should be described in your value proposition.
Explore every aspect of what your business offers. Find answers to the following questions:
What do customers expect from you? Understand customers' expectations.
What things do you offer that actually make a customer to pick you over a competitor? Understand what is unique about your value propositions.
Could there be more interesting products you can offer your customers? Think about how can you improve existing products or develop new products to reach more customers.
Customer Segments - correct answer This section answers the question, "Who are your target audiences?"
Сustomers are the heart of any business model. To build an effective business model, a business must identify which customers it serves. Here are a few practical recommendations that will help you segment your customers:
List your existing customers and evaluate which customers are most valuable for your business.
Create a picture of your ideal customer. Find what attributes define a perfect customer. Write down customers you would like to have in the future.
Create personas. Personas are humanized portraits of your customers. Personas will help you make the customer come alive in the business model.
Use web analytics tools (such as Google Analytics) to gain a deep insight into customers' behavior.
customer relationships - correct answer This section answers the question, "How do you create and maintain relationships with customers? How does the customer interact with your business through the sales and product lifecycle?"
Besides analyzing how you reach your customers, it's also important to understand what kind of relationship you have with them. Your relationship with your customers have a major influence on the rest of your business model — the better your relationships with existing clients are, the less time you'll spend on finding new clients.
That's why this component of the canvas should be used to define both customer acquisition and customer retention.
Here are a few practical recommendations that will help you add information to this block:
Create guidelines for maintaining and growing your customer base.
Practice co-creation. The web allows you to create products and services in cooperation with customers. It's possible to improve relationships with customers by involving them in the design process (e.g., through monitoring and direct feedback).
Channels - correct answer This section answers the question, "How are you delivering your value proposition to customers?" [Show Less]