1) High-tech politics refers to
A) a politics in which the behavior of citizens and policymakers is shaped by technology.
B) a proposal for direct
... [Show More] democracy through the use of telephone voting.
C) a futuristic society in which politics is controlled by computers, freeing people for more honorable pursuits.
D) the use of cable television to broadcast the workings of the government.
E) the ability of government to observe the behavior of citizens through electronic means.
A) a politics in which the behavior of citizens and policymakers is shaped by technology.
2) A media event is
A) a news event deemed of such importance to break into regular programming on television and radio.
B) a gathering of people working in the media industry, often an awards ceremony.
C) some newsworthy occurrence covered by reporters of the various media.
D) staged primarily for the purpose of being covered by the press.
E) a setup by the media to ambush or embarrass a prominent person.
D) staged primarily for the purpose of being covered by the press.
3) A ________ is staged by a campaign primarily for the purpose of being covered on television and in the press.
A) media event
B) TV commercial
C) political incident
D) ʺGet Out the Voteʺ effort
E) political play
A) media event
4) Media events are
A) spontaneous occurrences such as train wrecks or assassinations that we normally think of as news.
B) monopolized by political elites.
C) purposely staged events held in front of the media.
D) spontaneous events used to enhance image.
E) ineffective when used by political radicals.
C) purposely staged events held in front of the media.
5) Purposely staged activities held in front of the media are called
A) trial balloons.
B) media events.
C) political dramas.
D) press conferences.
E) news.
B) media events.
6) Approximately ________ of presidential campaign spending is for TV ads.
A) 40 percent
B) 20 percent
C) 60 percent
D) 80 percent
E) 90 percent
C) 60 percent
7) According to the text, Ronald Reaganʹs presidency was characterized by
A) more concern and energy devoted to the presidentʹs media appearances than in any other administration.
B) a number of spontaneous media appearances by the president designed to take advantage of his Hollywood experience.
C) considerable animosity between the media and the administration.
D) Reaganʹs frequent false statements which were later documented by reporters to be either
errors or deliberate lies.
E) attempts to avoid media appearances by the president.
A) more concern and energy devoted to the presidentʹs media appearances than in any other administration.
8) News management in the Reagan White House operated on each of the following principles EXCEPT
A) talk about the issues you want to talk about.
B) control the flow of information.
C) expand reportersʹ access to the president.
D) revving helicopter engines so the president would not be able to hear reportersʹ
questions and not have to answer them.
E) stay on the offense.
C) expand reportersʹ access to the president.
9) Up until the presidency of Franklin Roosevelt,
A) reporters did not ask presidents questions, they simply reported what presidents did.
B) presidents held daily press conferences.
C) presidents held private chats with reporters in a very informal setting rather than hold public press conferences.
D) reporters submitted their questions to presidents in writing.
E) reporters had fireside chats with presidents in the White House.
D) reporters submitted their questions to presidents in writing.
10) The first president to manipulate media politics with many press conferences and fireside
chats successfully was
A) Ronald Reagan.
B) Franklin Roosevelt.
C) Lyndon Johnson.
D) Abraham Lincoln.
E) John F. Kennedy.
B) Franklin Roosevelt.
11) In what was a very different era, the press chose not to point out to readers or to photograph the fact that President ________ was confined to a wheelchair.
A) Warren Harding
B) Harry Truman
C) Dwight Eisenhower
D) Lyndon Johnson
E) Franklin Roosevelt
E) Franklin Roosevelt
12) Why did President Roosevelt become silent during the last minute of a radio address during a reelection campaign?
A) Political pranksters from the Republican party disabled the power supply to the radio station.
B) He wanted to reduce the size of his opponentʹs audience.
C) The radio station director disliked the positions Roosevelt was taking and cut him off.
D) He talked for so long that he lost his voice.
E) The radio station cut him off because he had exceeded his time limit.
B) He wanted to reduce the size of his opponentʹs audience.
13) Which president held one thousand press conferences, far more than any other?
A) John F. Kennedy
B) Richard Nixon
C) Ronald Reagan
D) Franklin Roosevelt
E) Bill Clinton
D) Franklin Roosevelt
14) When the First Amendment was written guaranteeing freedom of the press,
A) the penny press was prevalent.
B) there was virtually no daily press in this country.
C) only the largest cities had a daily press.
D) the press was owned by the government.
E) the telegraph was revolutionizing the newspaper industry and stimulating the rapid
spread of daily newspapers throughout the country.
B) there was virtually no daily press in this country.
15) Prior to the 1930s,
A) press conferences were held twice a week.
B) the president was rarely directly questioned by the media.
C) the media was dominated by a few influential newspapers.
D) image-building was essentially built around radio broadcasting.
E) the president catered to the local, rather than the national, press.
B) the president was rarely directly questioned by the media.
16) The first president to successfully utilize media politics was
A) Ronald Reagan.
B) Richard Nixon.
C) George Washington.
D) Abraham Lincoln.
E) Franklin Roosevelt.
E) Franklin Roosevelt.
17) Which of the following statements about Franklin Roosevelt and the news media is FALSE?
A) Roosevelt used presidential wrath to warn reporters off material he did not want covered.
B) The press revered Roosevelt.
C) Roosevelt knew how to feed the right story to the right reporter.
D) The press often reported on Rooseveltʹs health and confinement to a wheelchair.
E) none of the above
D) The press often reported on Rooseveltʹs health and confinement to a wheelchair.
18) The cozy relationship between politicians and the press in the twentieth century lasted until
A) the Iranian Hostage Crisis.
B) World War II.
C) the commercialization of television.
D) the beginning of Franklin Rooseveltʹs presidency.
E) the Vietnam War and Watergate.
E) the Vietnam War and Watergate.
19) The use of detective-like reporting methods to unearth scandals is known as
A) yellow journalism.
B) trial balloons.
C) scientific journalism.
D) investigative journalism.
E) print journalism.
D) investigative journalism.
20) The cozy relationship between politicians and the press ended when
A) the Vietnam War and Watergate soured the press on government.
B) the press discovered John F. Kennedy in a compromising situation with a woman other than his wife.
C) Franklin Roosevelt chastised the news reports he deemed inaccurate.
D) Ronald Reagan began to manipulate the press to his advantage.
E) Abraham Lincoln nationalized major Union newspapers during the Civil War.
A) the Vietnam War and Watergate soured the press on government.
21) Todayʹs news people work in an environment of ________ toward government.
A) friendship
B) cynicism
C) hostility
D) trust
E) acceptance
B) cynicism
22) At the turn of the century, newspaper magnates Joseph and William Randolph Hearst ushered in the era of
A) yellow journalism.
B) nickel tabloids.
C) newspaper chains.
D) penny press.
E) political advertising.
A) yellow journalism.
23) The first daily newspaper in America was
A) the Associated Press established in 1841.
B) The New York Times established in 1800.
C) printed in Philadelphia in 1783.
D) the Colonial Gazette printed in 1607.
E) Common Sense printed in 1776.
C) printed in Philadelphia in 1783.
24) Since Kennedy,
A) news coverage of presidential candidates has become increasingly less favorable.
B) the news media have reduced their coverage of presidential candidates.
C) the amount of news coverage of presidential candidates has increased dramatically.
D) coverage of issues in presidential campaigns has increased dramatically.
E) emphasis of campaign reporting has changed dramatically from ʺwhyʺ to a simpler, descriptive ʺwhatʺ format.
A) news coverage of presidential candidates has become increas [Show Less]