SOPHIA PATHWAYS
Visual Communications
You passed this Milestone 2
1
Which of the terms listed below best describes the use of color in this
... [Show More] sustainability
poster?
✓ Monochromatic use of color
✓ Symbolic use of color
✓ Chromotherapeutic use of color
RATIONALE
The sustainability poster, which advertises a rating system for sustainability, illustrates the symbolic use
of color. Institutions often use blue to symbolize professionalism and trust, while green is used to
symbolize renewal, or eco-friendly products and services.
CONCEPT
Applications of Color
2
Based on this color wheel, which of the following is a secondary color?
✓ Green
✓ Red
✓ Yellow
✓ Blue
RATIONALE
Green is a secondary color because it is created by mixing two primary colors, blue and yellow.
CONCEPT
The Color Wheel
3
Which term applies to the area highlighted inside the red circle?
✓ Spread
✓ Bleed
✓ Alley
✓ Gutter
RATIONALE
The image shows two facing pages, known as a spread, with a highlighted area inside a red circle. The
area within the red circle is a bleed. A bleed occurs when the composition or layout elements extend to
the edge of the page, as the orange row does here. Outside the circle and highlighted area there is a space
between two adjoining pages known as the gutter, and an empty space between two columns of text that
is called an alley.
CONCEPT
Organizing Space
4
Which type alignments are easiest to read?
✓ Left and justified alignments
✓ Right and centered alignments
✓ Left and centered alignments
✓ Right and justified alignments
RATIONALE
Left and justified alignments are the easiest to read because they provide a natural eye flow and consistent
blocks of text.
CONCEPT
Type Alignment
5
Which of the following correctly defines the saturation of a color?
✓ The temperature of the color in degrees Kelvin
✓ The transparency of a color
✓ The intensity of the color
✓ The lightness or darkness of the color
RATIONALE
Saturation refers to the intensity of a color, usually impacting the purity or vividness of a color.
CONCEPT
Properties of Color
6
When red and grey are mixed together, the result is a different __________ of red.
✓ tone
✓ shade
✓ tint
✓ complement
RATIONALE
When grey is mixed with any color, a tone is created.
CONCEPT
Tints, Tones, and Shades
7
How are wireframes used? [Show Less]