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Marketing BMKT 161 - Exam Study Guide

Comprehensive final exam notes for level 100 (1st year) marketing, with all my uploaded chapters

9 Items

Marketing BMKT 161 - Chapter 12: Communications & Promotion

Detailed exam study guide (chapter summary and notes) Promotional tools and stages: advertising, sales, PR. Media, marketing communication approaches, st... [Show More] rategies and process [Show Less]

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590

Marketing BMKT 161 - Chapter 10: Marketing Channels

Detailed exam study guide (chapter summary and notes) Marketing intermediaries: functions, consumer benefits. Marketing channels: design, global, vertica... [Show More]

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585

Marketing BMKT 161 - Chapter 8: New Product Development

Detailed exam study guide (chapter summary and notes) Product life cycle, pricing, strategies. Types of new product, barriers, new product development pr... [Show More] ocess [Show Less]

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658

Marketing BMKT 161 - Chapter 4: Market Research

Detailed exam study guide (chapter summary and notes) Market Research, Metrics, Descriptive Analytics, Types of Data, Market Research Approach & Sampling

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Marketing BMKT 161 - Chapter 3: Consumer Behaviour

Detailed exam study guide (chapter summary and notes) Purchase decision process, problem-solving, situational influences, Maslow’s Hierarchy of Needs T... [Show More]

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386

Marketing BMKT 161 - Chapter 7: Products and Brands

Detailed exam study guide (chapter summary and notes) Total product concept, packaging and labelling, consumer market, brand strategies and types

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480

Marketing BMKT 161 - Chapter 6: Positioning

Detailed exam study guide (chapter summary and notes) Environment: positioning, segmenting, targeting

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503

Marketing BMKT 161 - Chapter 1: Fundamentals

Detailed exam study guide (chapter summary and notes) Intro to marketing and types. Marketing mix, target market, marketing process, relationship marketi... [Show More]

Class Notes
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Marketing BMKT 161 - Chapter 9: Pricing

Detailed exam study guide (chapter summary and notes) Pricing: demand-oriented, cost-oriented, cost-oriented approaches and competition-oriented approach... [Show More]