Capilano University

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Marketing BMKT 161 - Chapter 9: Pricing

Detailed exam study guide (chapter summary and notes) Pricing: demand-oriented, cost-oriented, cos

by Kiowna 6 pages uploaded:2021-01-31 20:42:51

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Marketing BMKT 161 - Chapter 2: Environment

Detailed chapter summary, study guide and notes for exam preparation. Environmental scan, SWOT. Fo

by Kiowna 3 pages uploaded:2021-01-31 20:51:46

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Marketing BMKT 161 - Chapter 1: Fundamentals

Detailed exam study guide (chapter summary and notes) Intro to marketing and types. Marketing mix,

by Kiowna 6 pages uploaded:2021-01-31 20:51:57

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Marketing BMKT 161 - Chapter 6: Positioning

Detailed exam study guide (chapter summary and notes) Environment: positioning, segmenting, target

by Kiowna 1 pages uploaded:2021-01-31 20:52:34

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Marketing BMKT 161 - Chapter 7: Products and Brands

Detailed exam study guide (chapter summary and notes) Total product concept, packaging and labellin

by Kiowna 4 pages uploaded:2021-01-31 20:52:50

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Marketing BMKT 161 - Chapter 3: Consumer Behaviour

Detailed exam study guide (chapter summary and notes) Purchase decision process, problem-solving,

by Kiowna 7 pages uploaded:2021-01-31 20:53:04

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Marketing BMKT 161 - Chapter 4: Market Research

Detailed exam study guide (chapter summary and notes) Market Research, Metrics, Descriptive Analyt

by Kiowna 6 pages uploaded:2021-01-31 20:53:12

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Marketing BMKT 161 - Chapter 8: New Product Development

Detailed exam study guide (chapter summary and notes) Product life cycle, pricing, strategies. Typ

by Kiowna 5 pages uploaded:2021-01-31 20:53:14

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Marketing BMKT 161 - Chapter 10: Marketing Channels

Detailed exam study guide (chapter summary and notes) Marketing intermediaries: functions, consume

by Kiowna 8 pages uploaded:2021-01-31 20:53:39

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Marketing BMKT 161 - Chapter 12: Communications & Promotion

Detailed exam study guide (chapter summary and notes) Promotional tools and stages: advertising, s

by Kiowna 6 pages uploaded:2021-01-31 20:53:54

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