UNIVERSITI KUALA LUMPUR

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Software Testing

SUBJEK2 SOFTWARE UNIKL

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Research Article

SUBJEK SOFTWARE UNIKL

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Chapter 3 History and Geography: The Foundations of Culture

Learning Objective: -The importance of history and geography in understanding international markets

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Chapter 4 Cultural Dynamics in Assessing Global Markets

Learning objective: -The importance of culture to an international marketer -The origins of cultur

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Chapter 5 The Cultural Environment of Global Markets

Learning Objective: -The necessity for adapting to cultural differences -How and why management st

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Chapter 6 The Political Environment: A Critical Concern

Learning Objective: -What the sovereignty of nations means and how it can affect the stability of g

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Chapter 7 The International Legal Environment: Playing By the Rules

Learning Objective: -The four heritages of today’s legal systems -The important factors in the j

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Chapter 12 Global Marketing Management: Planning and Organization

Learning Objective: -How global marketing management differs from international marketing managemen

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Chapter 13 Products and Services for Customers

Learning Objective: -The importance of offering a product suitable for the intended market -The im

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Chapter 14 Products and Services for Businesses

Learning Objective: -The importance of derived demand in industrial markets. -How demand is affect

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