Technological Institute of the Philippines

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Linear Programming

1. A retiree has 60 garden plots on which he could plant cabbage and pechay. His friend told him tha

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mathematics of finance

Read, think, and share your interpretation of this saying related to the mathematics of finance spec

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Brand Extensions

Are Brand Extensions Good or Bad? Some critics vigorously denounce the practice of brand extensions,

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Case Study on Amazon.Com

1. Why has Amazon.com succeeded online when so many other companies have failed? 2. Will the Kindle

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Case Study on IKEA Company

1. What are some of the things IKEA is doing right toreach consumers in different markets? What else

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Case Study on McDonald's Company

1. What are McDonald’s core brand values? Have these changed over the years? 2. McDonald’s did v

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Case Study on Microsoft

1. Evaluate Microsoft’s strategy in good and poor economic times. 2. Discuss the pros and cons of

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Case Study on Red Bull Company

1. What are Red Bull’s greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and

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Delivering Value-The Marketing Channel

Does It Matter Where You Sell? Some marketers feel that the image of the particular channel in whic

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Marketing Debate

As more firms practice relationship marketing and develop customer databases, privacy issues are eme

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