color
a powerful and effective tool of visual merchandising that is often considered the strongest motivation for shopping
digital
... [Show More] displays
hi-tech displays that are frequently being used in place of static, printed images of products, brands and logos to engage shoppers while in the store
display
a presentation of merchandise that presents the visual and artistic aspects of a product to target a specific group of customers
fixtures
Permanent or movable store furnishings that hold and display merchandise including cases, counters, bins, stands, floor ad wall shelving, racks, benches and tables
floor plan
a drawing showing the arrangement of physical space in a retail store, including positioning of merchandise groups and customer services.
free-flow layout
an arrangement with informal balance and no defined traffic pattern, where fixtures and merchandise are grouped into free-flowing patterns on the sales floor.
grid or straight layout
a retail floor plan that has one or more primary aisles running through the store, with secondary smaller aisles interesting with them at right angles
impulse purchase
the unplanned decision to buy, made just before the purchase, and triggered by seeing the product or by a well-crafted promotional message
institutional displays
planned window displays that promote the overall image of the store
interactive installations
displays that allow consumers to become a part fo the display
lighting
an important element of visual merchandising that engages consumers' senses and guides them to experience different moods and emotions
loop layout
Store layout in which a major customer aisle begins at the entrance, loops through the store and then returns the customer to the front of the store.
marquee
An architectural canopy that extends over a store's entrance
merchandise
the fashion items sold by a retailer
promotional displays
window displays that focus on specific products using special props
signage
the designs and signs that provide basic information, communicate a message, and add personality to a store's image
spine layout
a combination of the grid, loop and free-flow layouts, this store layout has a single main aisle that urns from the front of the store to the back of the store, with merchandise departments branching off toward the back or side walls
store layout
The interior arrangement of retail facilities or the way that a store uses its floor space to serve customers and to facilitate and promote sales
storefront
the front of the store that showcases the name and general nature of the store, including the store's sign, marquee, banners, windows, as well as the exterior design and landscaping
visual merchandising
the physical display of products which makes them appealing, accessible and enticing to shoppers in a retail store [Show Less]