Why are the 4ps (promotion, price, product and price) referred to as controllable variables?
THIRD PERIODICAL ASSESSMENT TEST (PAT 3)
PART 1 -
... [Show More] Required
Your PAT for this subject will be the GBS Biweekly Evaluation Enhanced Reponse/s.
In addition, follow the instructions below:
1. Choose at least two (2) GBS Biweekly Evaluation from WEEKS 21 to 29 which you think you gave your best answers;
2. You may want to ENHANCE or improve your previous answers for additional points or retain your previous answers;
3. Using the provided Form BELOW, encode or copy/paste the Evaluation Questions you have chosen, together with your answers on the space provided;
4. Do not forget to put your name, Grade Level, subject and description, and other information (like GBS Number of your choice) on the said Form;
5. Follow the submission instructions below the Form.
MID-TERM (GRADING 3 PAT)
S.Y. 2017-2018 - SECOND Semester
NAME:
(Abdullah Falahi)
SPECIALIZATION:
(ABM)
Subject Code and Description:
(Marketing Principle – MP)
1. GBS WEEK NOS.
( 27-29)
MIDTERM
EVALUATION QUESTION(S):
1. Itemize the importance of marketing in an economy.
2. Why are the 4ps (promotion, price, product and price) referred to as controllable
variables?
3. Conducting marketing research (MR) involves some costs. What are these costs?
4. What are the areas in which marketing research is applied to?
5. Describe comprehensively: Strategic Marketing and Tactical Marketing.
ENHANCED ANSWER(S):
1. Marketing is important for several reasons. Let me list three of them. First, marketing is important, because we live in a very competitive society. So, all companies are competing against each other to gain and retain customers. In light of this fierce market, marketing is important to gain an upper-hand if possible
2. The marketing mix is the combination of the four controllable variables–product, place, promotion, and price. The product refers to the service or tangible good that satisfies the target customer's wants–it is obviously first essential that a real target market is identified, quantified and justified.
3.The process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
4. Marketing research refers to the areas covered or the aspects studied under marketing research. In other words, it implies where or on which areas marketing research can be applied.
5. a strategy is a broad goal, such as increasing sales or market share or creating an particular image for your business. Tactics for creating an image or brand might include using price to establish you as affordable
2. GBS WEEK NOS.
(e.g. 27-29)
MIDTERM
EVALUATION QUESTION(S):
ENHANCED ANSWER(S):
PART 2 (Skip this part if questions are not available.)
ANSWER THE FOLLOWING QUESTIONS COMPLETELY.
1. __
2. __
3. __
4. __
5. __
Submission Instruction
Deadline : Sunday of Week 31
Filename : MID-TERM (PAT-3) – [SUBJECT CODE] - YOUR NAME.doc or .pdf
Subject (Re) : MID-TERM (PAT-3) – [SUBJECT CODE] - YOUR NAME
Note:
Follow the submission instructions strictly. Failure to do so may cause deduction in score points. You have two weeks (Weeks 30 and 31) to work on with your responses.
After the submission of all your MID-TERM EVALUATION (PAT-3), you may now proceed to download the GBS (Modules) for the Final Term (Weeks 31 to 39) if they are available. [Show Less]