Prescriptive - CORRECT ANSWER Analytics is a broad term that refers to a variety of tools that inform managerial decisions.
Which term can be used
... [Show More] to describe managerial decisions?
Relatively lower cost of computer storage
Higher computer processing power - CORRECT ANSWER What are two reasons for the increasing use of analytics in organizational decision making?
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By quantifying risk - CORRECT ANSWER In what way does probability theory inform decision-making for managers?
Ordinal data - CORRECT ANSWER Which type of data are the Olympic medals of gold, silver, and bronze examples of?
It reduces the amount of incomplete data.
It cleans data. - CORRECT ANSWER What are some of the aspects of data quality management?
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Missing data
Misspelled data - CORRECT ANSWER Which two attributes indicate potential data quality issues when evaluating a set of nominal data?
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Systematic error - CORRECT ANSWER When conducting a study that measures an individual's weight, all scales are calibrated prior to use in measurement.
Which type of error should this procedure significantly reduce?
The response variable - CORRECT ANSWER An advertising manager creates a research study by presenting low, medium, or high frequency of the same ad in matched markets. The manager then reports on sales in each market location.
What is the term for the different sales in this study?
Cohort study - CORRECT ANSWER A healthcare study follows a particular sample over time to identify how the health habits of teenagers impact their likelihood of acquiring various diseases later in their life in the hope that the healthcare organization will be able to create early prevention programs.
Which type of research design does this study describe?
Systematic error
Omission error - CORRECT ANSWER Several missing values in a particular field in a dataset were observed. The likelihood of a record having a missing value is correlated to another variable in the dataset.
Which two types of error might be introduced into the dataset if the removed record included missing values?
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Number of purchases per e-mail
Cost per e-mail - CORRECT ANSWER A company is trying to increase its online sales revenue by improving its e-mail advertising campaign for repeat customers as well as new customers.
Which two variables would be used in determining a campaign to maximize revenue gain?
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Compare outcomes of different drug testing results ANOVA
Understand effective marketing to spend advertising dollars efficiently Correlation
Monitor production process Control charts - CORRECT ANSWER Match each action with the appropriate statistical procedure. [Show Less]