University of South Africa>MNM 2605 Test Bank| QUESTION 1 Read the Collect-a-Can case study in Contemporary retail and marketing case studies (Van Heerden
... [Show More] 2016) before you answer the following question. The main goal of Collect-a-Can is to create … 1 satisfied customers. 2 environmental awareness. 3 competitive advantage. 4 brand awareness. QUESTION 2 Shoprite donated a percentage of their revenue earned during 2017 to the “save the street children” campaign. This refers to … marketing. 1 social 2 instrumental 3 cognitive 4 promotional QUESTION 3 Read the 40 Foods Distributors case study in Contemporary retail and marketing case studies (Van Heerden 2016) before you answer the following question. The target market for 40 Foods Distributors is mothers. In this case mothers represent the role of … and … in the family decision-making process. 1 (a) selector (b) supplier 2 (a) selector (b) payer 3 (a) user (b) payer 4 (a) user (b) supplier QUESTION 4 Christopher’s dad bought him the new Apple Watch 2 Series for his 21st birthday. Christopher fulfils the . . . role in the family decision-making process. 1 user 2 influencer 3 supplier 4 selector QUESTION 5 Read the Primedia case study in Contemporary retail and marketing case studies (Van Heerden 2016) before you answer the following question. There are various market characteristics and external influences that have an impact on an organisation. The MAIN external factor that influences the media industry of Primedia is … 1 technological. 2 economical. 3 governmental. 4 social. QUESTION 6 Identify three group factors that play a role in influencing consumer behaviour. a Culture and subculture b Personality and self-concept c Market characteristics d Reference group and social class e Learning and perception 1 a b e 2 b c d 3 c d e 4 a c d QUESTION 7 TAG Heuer uses Rodger Federer and Maria Sharapova as brand ambassadors for their brand. In the context of consumer behaviour, these two well-known persons are known as … in their advertisement. 1 experts 2 role models 3 executives 4 opinion leaders QUESTION 8 Read the Collect-a-Can case study in Contemporary retail and marketing case studies (Van Heerden 2016) before you answer the following question. Based on the developing trends influencing consumer behaviour, Collect-a-Can focuses on … marketing. 1 green 2 consumer 3 gender-based 4 cause-related QUESTION 9 Lorraine assesses how well the new iPhone 8 will satisfy her needs by taking into account her knowledge of various brands and her overall experience with Apple iPhone thus far. This refers to a … activity. 1 tactical 2 learning 3 physical 4 mental QUESTION 10 Marlboro needs to deal with and implement the Tobacco Products Control Act when marketing their products to consumers. This example refers to … factors. 1 economical 2 governmental 3 behavioural 4 technological QUESTION 11 Tebogo is an accounting student at the Durban University of Technology. He attends classes every day and has daily face-to-face contact with her class mates. This is an example of a … reference group. 1 formal 2 informal 3 primary 4 secondary QUESTION 12 Which option relates to the individual factors that Simphiwe will consider when making a decision on buying the new iPhone 8? 1 Motivation and family 2 Culture and subculture 3 Perception and learning 4 Attitude and social class QUESTION 13 Louisa pays a premium price for the rental of an apartment very close to her work, this is an example of ... value. 1 market 2 social 3 price 4 convenience QUESTION 14 Global warming is an example of what type of market characteristics? 1 Technological 2 Social 3 Physical condition 4 Demographic QUESTION 15 The fact that the death penalty still exists in a few countries may be viewed as highly immoral in some countries whereas in others it may be viewed as moral as judged by the standards of the country. This is an example of how countries may differ in terms of … 1 beliefs. 2 values. 3 customs. 4 norms. [Show Less]