All of the following are accurate descriptions of modern marketing
today, exceptwhich one?
A)Marketing is creation of value for
... [Show More] customers.
B)Marketing is customer satisfaction at a profit.
C)Selling and advertising are synonymous with marketing.
D)Marketing involves building and managing profitable customer
relationships.
E)None of the above statements is true.
is defined as a social and managerial process by which
individuals andorganizations obtain what they need and want
through value creation.
A)Selling
B)Advertising
C)Barter
D)Marketing
E)None of the above is correct.
refers to sellers being preoccupied with their own products and
losing sight ofunderlying consumer needs.
A)Selling myopia
B)Marketing
C)Selling
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University of Phoenix BUSINESS 475 Exam
Questions and Answers Best Rated A+ (Answers
100%Correct/Verified) Latest Update 2022/2023
University of Phoenix BUSINESS 475 Exam
Questions and Answers Best Rated A+ (Answers
100%Correct/Verified) Latest Update 2022/2023
D)Marketing myopia
E)Share of customer
When backed by buying power, wants become .
A)Social
needsB)
Demands
C) Physical needs
D) Self-esteem needs
E) Exchanges
are key building blocks for developing and managing customer
relationships.
A)Consumer expectations and customer satisfaction
B)Customer choices and product offers
C)Product performance and customer
value D) Customer value and
customer satisfaction
E) Strategic plans
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University of Phoenix BUSINESS 475 Exam
Questions and Answers Best Rated A+ (Answers
100%Correct/Verified) Latest Update 2022/2023
University of Phoenix BUSINESS 475 Exam
Questions and Answers Best Rated A+ (Answers
100%Correct/Verified) Latest Update 2022/2023
All of the following phrases reflect the marketing concept, except which
one?
A)We don’t have a Marketing Department, we have a Customer Department.
B)We make it happen for you.
C)We stay close to customers.
D)Putting profits ahead of customer needs is critical to the health of the firm.
E)Customers are important.
An example of a(n) is when a customer pays Circuit City $250 and
receives atelevision set in return.
A)Exchange
B)
Transaction
C) Market
D) Segment
E) Scam
is the set of actual and potential buyers of a
product.A) A market
B) An audience
C) A group [Show Less]