OVERVIEW
DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?
Students will choose one of the below business organisations to analyse their
... [Show More] organisational structure, functions,
and culture. Also discuss the internal and external factors which impact on their businesses as a result of emerging
situations (crises for example war, pandemics, Brexit etc..) using environmental analysis tools such as SWOT and
PESTLE.
These are the three organisations, and you should select ONE of them to analyse.
Hotel chain: Imperial London Hotel
Airline: EasyJet
Tour operator: British Tour Limited
Assignment Task (3,000 words) – 100%
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Understanding Business Organisations
You must reference all information used in the case study, using the CCCU Harvard Referencing Guide. Minimum of
10 sources, including Journals, Books and use a variety of academically accepted sources.
Referencing and research requirements
Please reference your work according to the Canterbury Harvard style guidance which you can access on Moodle.
Ensure you substantially use the recommended books in your write up.
Important: You must use citation from the core and recommended books sources.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning
outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional
grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your
marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 0.
See attached grid for grade descriptors.
Submission details
This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you
during class time).
Please ensure that your work has been saved in an appropriate file format (Microsoft Word). Your file must
also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.
You can submit your work as many times as you like before the submission date. If you do submit your work
more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be
sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future
reference, along with the original electronic copy of your assignment
You are reminded of the University’s regulations on academic misconduct, which can be viewed on the
University website: Academic Misconduct Policy. In submitting your assignment, you are acknowledging
that you have read and understood these regulations.
3
Understanding Business Organisations
Submission date and time
This assignment should be submitted to Moodle before: 14:00 Friday 15 th May 2023.
You should submit all work for summative assessments by the above deadline. The five percent penalty per day will
be applied to the work submitted up to seven working days after the deadline, after which a mark of 0 will be
recorded. The five percent penalty will be five percent of eligible mark.
For more information, please refer to: Student Handbook on Moodle.
Feedback and marks for this assignment will be available in three weeks from the deadline.
Case Study structure
Introduction 300 words
Give an overview of the organisation and what you are going to cover in your case study. It should include an
account of your chosen organisation, briefly describing its history, business activities, and the current context. You
should also outline the structure of your case study.
Business Organisational purposes-300 words.
Under this heading, you will define and explain the organisational purposes, mission, and vision. Examine the key
aspects of the purpose and identify some of the major objectives.
Organisational Structure – 400 Words
Under this heading, you will discuss the organisational structure of the organisation. It should include an analysis of
the type of organisational structure (i.e., tall structure, flat structure, or matrix structure) of your chosen
organisation. Your discussion should include how that structure benefits an organisation and what are the
drawbacks of this structure. You are advised to include a picture of the structure of the organisation to support
your explanations.
Organisational functions – 500 words
Here students are expected to define management and its functions in an organisation and identify some of the
functions of the management which include finance, marketing, HR, operations, sale, and productions. Students
should discuss the impact of their interrelationship on the organisation.
Organisational culture - 450 [Show Less]