Define CRM
IFSM 201 Quiz Submissions - Week 4 Quiz
Question 4 0 / 0.25 points
(True/False). Data warehousing and data mining mean the same thing
... [Show More] when applied to CRM.
Question options:
A) True
B) False
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Incorrect. Data warehousing is where the data is stored; data mining is the extraction of that data from the data warehouse.
Data analytics
CRM issues
Applications of CRM
Question 11 0 / 0.25 points
(True/False). Whether the focus is acquisition, loyalty, retention, or service, a company's use of CRM results in greater profits for the company.
Question options:
A) True
B) False
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Incorrect. There may be cases where, in order to maintain customer loyalty and retention, or to provide service, the company may need to, at least temporarily, forgo profits in order to fix a particularly severe problem with service.
SCRM & advertising
Question 14 0 / 0.25 points
Is the following an example of increasing brand awareness through groups or fans? Select Yes or No
Your friends on a social media site receive messages from you that encourages them to start watching a television series that premiered this past week.
Question options:
A) Yes
B) No
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Incorrect. This is an example of sending ads to a person's network of friends.
Question 16 0 / 0.25 points
Is the following an example of social media viral marketing? Indicate your response by selecting yes or no.
A company with an easily recognized product brand has a Facebook page where fans of the product can "Friend" or "Like" the page and post comments.
Question options:
A) Yes
B) No
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Incorrect. This is an example of increasing brand awareness through groups or fans. Messages about the page or product are not being passed along to others.
Pivot Tables
What-if Analysis
Question 19 0 / 0.25 points
Goal Seek is the only type of What-if Analysis provided by Excel 2013 or 2016.
Question options:
True
False
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