SFMC Email Specialist Certification Exam Actual Questions and Answers with Complete Solution.
Northern Trail Outfitters wants to compile a report of
... [Show More] Email Metrics across all jobs
deployed in the last six months and correlate those metrics to single subscribers
and their corresponding data from data extensions. What should be used to pull
this data per the requirements?
A. List Filter
B. Scheduled Automation
C. SQL Query
D. Standard Tracking Extract - ANSWER C. SQL Query
NTO wants an upcoming email to include loyalty points available for the
subscriber. Loyalty points are available in a data extension and relate to the
subscriber on SuscriberKey.
How could they achieve this personalization?
A. Use the Einstein Content content block in the email
B. Use the %%_subscriberkey%% string in the email
C. Use AMPscript to a do a Lookup()
D. Use a personalization string from the HTML editor tab - ANSWER C. Use
AMPscript to a do a Lookup()
A marketer needs to split up an audience located in a data extension.
In which two ways could the data extension population be divided w the split
action?
A. Random group by percentage
B. Random group by fixed number
C. Clickers by day range
D. Openers by day range - ANSWER A. Random group by percentage
B. Random group by fixed number
NTO uses a Master Subscriber data extension to manage their subscribers. They
send a monthly educational newsletter as well as a weekly promotional campaign.
How should subscriber preferences be managed?
A. Create a suppression list for each communication type and associate the emails
with these suppression lists during the send
B. Create filters for each communication type and select the resulting data
extensions with the emails during the send
C. Create Boolean profile attributes for each communication type from which to
query and populate audiences for each send
D. Create publication lists for each communication type and associate the emails
with the publications lists during the send - ANSWER D. Create publication lists
for each communication type and associate the emails with the publications lists
during the send
NTo uses Automation Studio to import their Master Subscriber list. They want to
enable their regional marketers to refresh their subscribers from the Master
Subscriber list prior to each send. Their regional marketers are not technical and
prefer to avoid writing code.
A. SQL Query
B. Data Extract
C. Filter Activity
D. Script Activity - ANSWER C. Filter Activity
Once a Measure is created, where could it be leveraged as criteria?
A. Within a SQL Query Activity
B. Within a Data Extract
C. Within a Data Filter
D. Within a SSJS activity - ANSWER C. Within a Data Filter
When using a mobile-optimized template, which two items cause the mobile
layout to display?
Choose 2
A. The screen size of the device used to view the email
B. CSS @media queries present in the email HTML
C. The email client detection tracking pixel
D. A subscriber attribute that dictates a mobile layout preference - ANSWER A.
The screen size of the device used to view the email
B. CSS @media queries present in the email HTML
What occurs when a subscriber Master Unsubscribes?
A. Subscriber status is set to 'Unsubscribe on the master list only
B. Subscriber status is set to 'Unsubscribed' on all lists and the master list
C. Subscriber is filtered into an Unsubscribe list
D. Subscriber is added to the global opt-out list - ANSWER B. Subscriber status is
set to 'Unsubscribed' on all lists and the master list
A marketer needs to update, but not overwrite, a data extension nightly based on
data files received on the SFTP.
What is required for the data to be updated?
A. Subscriber Key
B. Multiple Primary Keys
C. Send Relationship
D. Primary Key - ANSWER D. Primary Key
Northern Trail Outfitter's marketing team has been tasked with setting up a thank
you email personalized with the subscriber preferences and sent out every time a
subscriber makes a purchase.
Which two functionalities and/or tools are available to set this up?
Choose 2
A. Triggered Sends
B. Dynamic Content
C. HTML Paste Emails
D. SMS Sends - ANSWER A. Triggered Sends
B. Dynamic Content
Northern Trail Outfitters wants to automate data feeds into Marketing Cloud, and
are trying to set up a data import activities that kick off automatically once a file is
placed on the SFTP, on a recurring nightly basis.
What type of automation could be the driver of this data import setup?
A. Data Event Automation
B. Scheduled Automation
C. API Event Automation
D. File Drop Automation - ANSWER A. Data Event Automation. [Show Less]