Are you looking to write SEO optimized articles for your website, but not sure where to start? SEO, or search engine optimization, is all about creating
... [Show More] content that is easy for search engines to find and rank. By creating SEO optimized articles, you can help your website rank higher in search engine results pages (SERPs), driving more traffic to your site.
Skyrocket your organic traffic with Surfer
https://surferseo.com/?fpr=nebmastoroffers
Here are a few tips to help you write SEO optimized articles:
1. Use keyword-rich titles.
Make sure your article titles include relevant keywords for your topic. This will help search engines index your content and make it easier for users to find.
2. Use keywords throughout your article.
Include keywords throughout your article, including in the body, headings, and title. However, don’t stuff your keywords in – this will hurt your SEO. Instead, use them naturally and sparingly.
3. Optimize your images.
Make sure to include relevant keywords in your image file names and alt text. This will help search engines index your images and make them easier for users to find.
4. Use external and internal links.
Linking to other relevant articles on your website, as well as to external sources, shows search engines that your content is valuable and worth ranking.
5. Promote your content.
Once you’ve published your article, make sure to promote it through social media and other channels. This will help more people find and read your content, which can also boost your SEO.
Even after doing the above, sometimes it can be hard to rank your articles especially if you are in a competitive niche. However, despite us being in 3 competitive niche, we have been able to optimized our articles using the best SEO tool; SURFER SEO
The key to SEO analysis is understanding the nuanced ranking factors that Google and other search engines take into consideration.
It's more than word count, or keyword density. It's more than writing an entertaining blog post that people will love. And yes, it's also more than acquiring a backlink, understanding search intent or identifying your target keyword.
With Surfer, there is a big focus on combining keyword research, creating quality and legible content that users, and search engines will love, post-publishing optimization (like internal linking) into one, smooth process.
We all know that if you want to see your page have success with search engines such as Google, the optimization doesn't stop once you hit 'publish'.
Surfer is an all-around content intelligence platform that constantly checks thousands of data points, analyzes its findings, and prioritizes tasks for the user based on the potential impact.
How do you use Surfer SEO? What are Surfer SEO Tools and Key Features
How to use Surfer's Content Editor
1. To set up a Content Editor, choose the main keyword or keywords you want to target with the intended article. Keep in mind that Surfer uses its algorithms when crawling SERPs, so it's good to provide more relevant keywords, you know, so it has more to work with. The more relevant the keywords you choose, the better the guidelines will be.
Hot Tip: We recommend using Content Planner first, as it provides you with a couple or dozen keywords.
Content Planner will make it easier for you to rank not only for the main keyword, but all of the similar keywords too! Be sure to separate each keyword or phrase with a comma if you input your keywords manually and not using Content Planner!
2. You’ll also need to choose a SERP location. Click on the dropdown menu, and type out your desired location (a town, city, or country). If your choice isn’t available, reach out to our Support team and request its addition. Most of the time, it may be added for free for all of our users!
Surfer is compatible with most languages. For best results, type your keyword in your preferred language, and choose a SERP location that is dominated by it - e.g. [German keyword] + [German SERP location].
Hot Tip: We recommend keeping Surfer’s default crawler choice of mobile, as Google maintains a mobile-first indexing policy. You may switch to desktop if you prefer, however. You have a choice!
3. Most of the time you're ready to start writing straightaway! However, you can always customize your guidelines by clicking on the “Customize” cog, top-right above your guidelines. You’ll be shown an overlay with 5 sections, the most important of which is Organic Competitors.
Organic Competitors are the top-10 (can be expanded to top-20) pages that rank for the main keywords on the SERP location chosen. The competitors selected will have a direct influence on your guidelines!
Surfer will automatically select the top-5 pages with the highest Content Score.
Hot Tip: You should ensure competitors selected match your search intent.
Other data (domain authority, word count, etc.) is available to consider. Select and deselect as necessary to ensure the subsequent guidelines generate will assist you in writing the top-quality content you want to rank for!
Surfer requires a minimum of 3 unique domains to select from in the Organic Competitors list. If there are less than 3 unique domains available, reach out to our Support team to have the credit restored, and create a new Content Editor using different (likely less specific) keywords.
4. Other sections worth reviewing are Content Structure, and Terms.
Hot Tip: Be careful when adjusting the recommended ranges given in Content Structure. The more you change it, the more difficult it will be to get a high Content Score. This is because as you align with the custom ranges, you’ll be straying away from what Surfer says is optimal!
You can manually include and exclude recommended terms to use (keywords) in the Terms section. The list is hierarchical, with the most important keywords (for SEO) at the top. Oh! Don’t forget: you may also manually include keywords you want included in your guidelines by clicking the ellipsis button on the far right of the section.
5. The article’s level of optimization is simply communicated at a glance by the Content Score! This is a live-updating figure that considers many different factors that can be summarized by the following categories:
6. Aim for a score in the green (>68). Beware of number chasing once you meet this minimum standard, however.
Hot Tip: your time will be better spent writing several optimized articles, then getting a score of 100 on a single article.
7. There are several ways to share access to an individual Content Editor - even with individuals without a Surfer subscription!
A shareable link can be generated by clicking on the purple share button. You must generate a link through this button; copying and pasting the URL at the top of your page won’t work.
Hot Tip: You should set up the Content Editor (through the Customize cog) prior to giving out the shareable link, as users with this link will not be able to adjust any settings themselves.
You may also download a Chrome browser add-on which allows you to apply Surfer’s guidelines to a GoogleDoc.
If you use WordPress, you can directly export from Surfer using sur integration. [Show Less]