This research includes:
The title : The Advertising through Facebook
The Impact of Facebook based Advertising
... [Show More] on consumers
Academic year: 2019-2020
CONTENTS
Chapter I
Abstract………………………………………………………………………..…4
1 Introduction…………………………………………………….………5
1.1 Research questions………………………………………………….……..6
2 Literature review…………………………………………………………….……6
2.1 Advertising and its definitions…………………………………………/…….8
2.2 Brief history of advertising …………………………………………..……...11
2.3 Techniques of advertising…………………………………………….....….11
2.3.1 Emotional appeals technique…………………………………:………..11
2.3.2 Bangwagon technique …………………………………………..….….12
2.3.3 Endorsement technique…………………………………………...……12
2.3.4 Ideal family technique …………………………………………………13
2.3.5 Patriotic ads technique …………………………………………...……13
2.3.6 Statistic ads technique ……………………………………………...…13
2.4 Social media……………………………………………………………….…14
2.5 Type of social media……………………………………………………..…..14
2.5.1 Facebook……………………………………………………….…….…15
2.5.2 Twitter……………………………………………………….……….…15
2.5.3 Youtube……………………………………………………….………...15
2.5.4 Instagram………………………………………………………………...…...16
2.5.5 LinkedIn………………………………………………………....….….16
2.5.6 Whatsapp………………………………………………………....….…16
2.6 Facebook Background………………………………………………..…..…...17
2.7 Facebook and advertising ………………………………………………….…18
2.8 Attitudes of consumers toward Facebook advertising …………….. ..…..….19
Conclusion ……………………………………………………………….……20
Chapter II
1 Research methodology……………………………………………………..………20
1.2 Introduction……………………………………………………………..……20
1.3 Research dsign…………………………………………………………….…21
1.4 Data collection……………………………………………………….……..21
1.5 Target population and Sampling……………………………………..……..22
Conclusion………………………………………………………………...……22
Chapter III
1.Presentation,analysis and discuss data………………………………………………22
1.1 Presentation and analysis of data………………………………………………….22
1.Data discussion………………………………………………………………………41
2.General conclusion………………………………………………………..…………36
Annexes…………………………………………………………………………….….42
References…………………………………………………………………………..…45 [Show Less]