Ted is planning a new advertising campaign for his company, a stable that offers private horseback-riding lessons. Which of the following is data that
... [Show More] would be useful for Ted's marketing decision making:
Market share data for his company during the past year
Which of the following is most likely to be a primary data source:
A customer survey
Which of the following is most likely to be a secondary data source:
A call report
Juliana wants to measure her business's actual sales against its goals for the quarter. She needs to conduct a ________________ analysis.
sales volume
Which of the following is a piece of data that could be obtained from customer complaints files:
How a customer's complaint was resolved
Which of the following is an example of customer data:
Data about buying habits
Which of the following data are most likely to be found in a business's customer records:
Annual purchases and product usage
Cedric just spent $150 taking a potential customer out to dinner. He will submit this information in a(n)
expense report.
Because not all sales calls result in sales, it's important for salespeople to track customer contacts in
call reports.
If marketers want to know how salespeople are performing over a period of time, they should consult
sales reports.
ABC Appliances has received several service calls to fix its latest model of washing machine.
product data.
Which of the following is a type of financial statement that is useful in marketing decision making:
Cash flow statement
Which of the following is the best place to start looking for data about competitors:
The company's website
Simon wants to know how well his company did last quarter in relation to other companies in its industry. He needs to conduct a _________________ analysis.
market share
Which of the following could provide data on competitors' upcoming plans:
Observable changes in marketing strategies
Jennifer notices that stock prices have been steadily increasing for several months. How could this piece of data impact her marketing decision making?
It indicates that the economy is growing, so marketing decisions might involve expansion or growth.
Why are a company's suppliers and distributors sources of competitive data?
They work with many companies in the same industry.
Food Service Monthly magazine released a report stating that fast-food chain sales are declining, while locally owned cafés are on the rise. This source of data is called a(n)
trade publication. [Show Less]